Manager, Loyalty Engagement and Proposition

Singtel Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singtel is seeking a Manager for Loyalty Engagement and Proposition to lead the growth of our premium membership programme and loyalty initiatives. You will work with CRM, Partnerships, Digital, Analytics and Platform teams to craft engaging customer experiences and optimise programme performance.

The role focuses on developing compelling loyalty propositions, driving membership growth, and delivering measurable business outcomes across customer journeys and lifecycle stages.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• 2–5 years in loyalty or customer engagement programs.
• Strong analytical and stakeholder management skills.

Responsibilities

• Develop loyalty propositions and growth strategies for premium member experiences.
• Collaborate with CRM, Platform, Partnerships, Digital and Operations teams to deliver integrated experiences.
• Analyse customer insights and programme performance to optimise engagement and retention.
• Lead cross-functional delivery and ensure initiatives align with business objectives.

Skills

Loyalty Marketing

Customer Retention

CRM / Lifecycle Marketing

Customer Engagement

Education

Bachelor's degree in Marketing / Business / Communications

Job description

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Manager, Loyalty Engagement and Proposition

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you're engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you'll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

Be a Part of Something BIG!

Join the Loyalty Marketing team within Brand, Engagement & Loyalty and play a key role in driving customer engagement, premium membership growth and compelling customer propositions.

This role is responsible for the growth and evolution of Singtel's premium membership programme while supporting broader loyalty initiatives that strengthen customer engagement, retention and commercial performance. Working closely with CRM, Partnerships, Digital, Analytics and Platform teams, you will develop engaging customer experiences, optimise programme performance and deliver meaningful business outcomes through innovative loyalty propositions.

How You will Make An Impact:

• Premium Membership Programme Development and Growth
• Own the day-to-day management and continuous evolution of Singtel's premium membership programme.
• Develop and execute initiatives to drive membership acquisition, engagement and retention.
• Enhance programme benefits, customer experiences and engagement journeys to increase member value.
• Monitor programme performance and identify opportunities to improve participation, retention and commercial outcomes.
• Support the rollout of new programme features and initiatives as part of Singtel's broader loyalty transformation.
• Develop compelling customer propositions that strengthen engagement and programme differentiation.
• Curate and optimise benefits, rewards and exclusive experiences to maximise member participation.
• Identify opportunities to improve customer engagement across different stages of the membership lifecycle.
• Partner with internal stakeholders and external partners to deliver differentiated customer experiences.
• Continuously review customer feedback and programme performance to enhance overall member value.
• Loyalty Commercialisation and Growth
• Drive initiatives that increase membership adoption, engagement and commercial performance.
• Identify opportunities to grow programme participation, revenue contribution and customer lifetime value.
• Develop business cases and evaluate new programme initiatives.
• Track programme performance and recommend optimisation opportunities.
• Support customer acquisition, cross-sell and upsell initiatives through loyalty propositions and member engagement.
• Customer Insights and Engagement Optimisation
• Analyse customer behaviour, engagement trends and programme performance.
• Translate customer insights into recommendations that improve customer engagement and member experience.
• Identify opportunities to increase programme participation and customer retention.
• Support reporting, performance reviews and programme optimisation initiatives.
• Loyalty Programme Development
• Support the implementation of new loyalty initiatives and programme enhancements.
• Coordinate cross-functional delivery across CRM, Platform, Partnerships, Operations and Digital teams.
• Support programme testing, rollout and post-launch optimisation.
• Ensure initiatives are delivered in line with customer needs and business objectives.
• Cross-Functional Collaboration
• Collaborate closely with CRM, Partnerships, Digital, Analytics and Platform teams to deliver integrated customer experiences.
• Work with internal stakeholders to align programme initiatives across multiple customer touchpoints.
• Build strong relationships across business functions to support successful programme delivery.
• Ensure initiatives deliver a seamless customer experience while supporting engagement, retention and commercial objectives.

Skills for Success:

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• 2–5 years of experience in one or more of the following:
  • • Loyalty Marketing
    • Rewards or Customer Retention Programmes
    • Product or Proposition Marketing
    • Customer Engagement
    • Membership or Subscription Programmes
    • CRM or Lifecycle Marketing
• Strong analytical and problem-solving skills with the ability to interpret customer insights.
• Customer-centric mindset with a passion for creating engaging customer experiences.
• Commercial awareness and the ability to balance customer value with business outcomes.
• Strong stakeholder management, communication and project management skills.
• Experience in loyalty programmes, customer propositions or membership programmes is advantageous.

Are you ready to say hello to BIG Possibilities?