Digital Marketing Executive

ULTRA DYNAMICS PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Titan Tech Academy is seeking a Digital Marketing Executive to drive our online presence and lead generation across channels. You will develop strategies, create engaging content, and optimize campaigns to raise brand awareness and student inquiries.

You will manage social media, SEO/SEM, email marketing, and analytics, collaborating with teams to showcase programs and events. A Polytechnic Diploma in Marketing or Digital Media is required, with strong copywriting and analytical skills.

Qualifications

• Polytechnic Diploma in Marketing or Digital Media required.
• Experience as Digital Marketing Executive or similar role.
• In-depth knowledge of digital marketing channels and best practices.
• Proficiency in SEO, SEM, Google Analytics, and social media platforms.
• Strong content creation and copywriting skills.
• Experience in the education sector is a plus.
• Creative mindset with strong analytical communication skills.

Responsibilities

• Develop and implement social media strategies to enhance brand visibility.
• Create engaging content for website, blog, and social channels.
• Optimize website content and manage Google Ads campaigns for visibility.
• Conduct keyword research and analysis to refine SEO/SEM strategies.
• Design and execute email marketing campaigns to nurture leads.
• Utilize analytics tools to track and report campaign performance.
• Explore partnerships with influencers and platforms to broaden reach.

Skills

Digital marketing

SEO/SEM

Content creation

Copywriting

Analytics

Social media management

Communication

Education

Polytechnic Diploma in Marketing or Digital Media

Tools

Google Analytics

Google Ads

CMS tools

Job description

Job Summary:

As a Digital Marketing Executive at Titan Tech Academy, you will play a pivotal role in crafting and executing our digital marketing strategies. You will be responsible for driving online presence, increasing brand awareness, and enhancing lead generation through various digital channels.

Responsibilities:

Social Media Management:

• Develop and implement social media strategies to enhance brand visibility.
• Create engaging content, manage posts, and interact with the audience across social platforms.

Content Creation:

• Generate compelling and relevant content for various digital channels, including the website, blog, and social media.
• Collaborate with internal teams to showcase Titan Tech Academy's achievements, programs, and events.

SEO and SEM:

• Optimize website content for search engines and manage Google Ad campaigns for effective online visibility.
• Conduct keyword research and analyze data to refine SEO and SEM strategies.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and engage with the audience.
• Monitor campaign performance, analyze results, and implement improvements.

Analytics and Reporting:

• Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
• Provide insights and recommendations for continuous improvement.

Partnerships and Collaborations:

• Explore and establish partnerships with relevant influencers, organizations, and platforms to broaden the academy's reach.

Requirements:

• Minimum Polytechnic Diploma in Marketing, Digital Media, or a related field.
• Proven experience as a Digital Marketing Executive or similar role.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Proficiency in SEO, SEM, Google Analytics, and social media platforms.
• Strong content creation and copywriting skills.
• Familiarity with the education sector is a plus.
• Creative mindset with the ability to think outside the box.
• Excellent analytical and communication skills.
• 5 days work per week. Need to work on at least one weekend day.