DIGITAL MARKETING EXECUTIVE

Butler Construction AB; Singapore; On-site; SGD 36,000 - 58,000; Full time

Job summary

Butler Construction AB is seeking a Marketing Executive to plan and manage online content calendars and ensure timely execution of marketing plans. The role will review site content for social media and listings, and drive campaigns across platforms to improve engagement and leads.

The ideal candidate has a diploma in marketing or related field, strong writing/editing skills, and expertise in SEO, SEM tools, social media advertising, and analytics.

Qualifications

• Diploma in marketing, communications or related field.
• Strong writing and editing skills for online content.
• Knowledge of SEO best practices, SEM tools, and social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Proficiency in Facebook Ads Manager and other social media advertising tools.
• Familiarity with email marketing tools and web analytics including Google Analytics.
• Proficient in graphic and video editing software with a keen eye for design.
• Creative thinker with a strategic mindset.

Responsibilities

• Plan and manage online content calendars to support marketing plans.
• Review and update site content to ensure accuracy for social media and listings.
• Measure, report, and optimize marketing campaigns to inform next actions.
• Drive high-quality traffic via SEO and performance marketing to improve conversions.
• Create and run digital campaigns across platforms to boost engagement and leads.
• Maintain and strengthen brand identity across all channels.

Skills

Writing & editing

SEO knowledge

Social media strategy

Facebook Ads Manager

Google Analytics

Graphic & video editing

Creative thinking

Strategic mindset

Education

Diploma in marketing/communications

Tools

Facebook Ads Manager

Google Analytics

SEM tools

Job description

Job Description

• Content Creation and Management- Outline plans for online media calender to ensure marketing plans are executed timely
• - Review all creating, updating and ensure proper site products and content for social media and listing
• Digital Marketing - Measure and report on the performance of marketing campaigns and effectively plan next marketing activities to capture audiences
• - Take charge and ensure optimisation of all content through SEO and performance marketing efforts, with the aim of acquiring high-quality traffic to drive conversions
• Develop and Implement Marketing Strategie - Develop and execute digital marketing campaigns across multiple platforms to drive engagement and leads.
• Brand Building - Develop and maintain a strong brand identity across all channels.

Requirements

• Diploma in marketing, communications or related field.
• Strong writing and editing skills for online content.
• Knowledge of SEO best practices, SEM tools, and social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Proficiency in Facebook Ads Manager and other social media advertising tools.
• Familiarity with email marketing tools and web analytics including Google Analytics.
• Proficient in graphic and video editing software with a keen eye for design.
• Creative thinker with a strategic mindset.