Digital Marketing Executive

HOYA Vision Group; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

HOYA Vision Group is seeking a Digital Marketing & Campaign Manager to plan, execute and optimize campaigns across social media, websites and digital channels. You will develop integrated campaigns for product launches and promotions, manage timelines and collaborate with internal teams and retailers to maximize reach and engagement.

You will track performance using analytics tools and provide data-driven recommendations to improve conversions while maintaining brand consistency across all

Qualifications

• Diploma/Degree in Marketing.
• ,

Responsibilities

• Plan, execute and optimize digital marketing campaigns across channels, including social media, websites, search and digital advertising.
• Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education.
• Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution.
• Monitor campaign performance and recommend improvements to maximize reach, engagement, traffic and conversion.
• Develop digital initiatives to engage consumers and drive visits to optical retail outlets.
• Provide digital marketing support, assets and activation toolkits for retail partners.
• Identify opportunities to connect online engagement with offline retail conversion through trackable touchpoints.
• Manage social media platforms with content planning, publishing, community engagement and performance monitoring.
• Maintain website content and landing pages ensuring accuracy and positive user experience.
• Ensure brand identity consistency across digital touchpoints and stay updated with digital trends.
• Track, analyze and report on digital marketing performance using analytics and advertising platforms.
• Prepare campaigns reports covering reach, engagement, traffic, CTR, conversion and cost efficiency.
• Evaluate campaign effectiveness against objectives and recommend data-driven improvements.
• Ensure campaign tracking, data collection and reporting are implemented consistently.
• Work with internal teams and external agencies to align digital activities and ensure smooth campaigns.
• Coordinate with media partners to deliver campaigns effectively.
• Manage project timelines, deliverables and quality standards.

Skills

Social media management

Digital advertising

Website content management

Google Analytics 4

Google Ads

Meta Business Suite

MS Office

Photoshop

Illustrator

Education

Diploma/Degree in Marketing

Tools

Google Analytics 4

Google Ads

Meta Business Suite

Photoshop

Illustrator

Canvas

Job description

Major Responsibilities

Digital Marketing & Campaign Management

• Plan, execute and optimize digital marketing campaigns across relevant channels, including social media, websites, search and digital advertising.

• Develop integrated digital campaigns to support product launches, seasonal promotions, brand initiatives and consumer education.

• Manage campaign timelines, content calendars and deliverables to ensure timely and effective execution.

• Montior campaign performance and recommend improvement to maximize reach, engagement, traffic and conversion.

B2B2C Consumer Engagement & Retail Activation

• Develop digital initiatives that encourage consumer awareness, product consideration and visits to optical retail outlets.

• Provide digital marketing support, campaign assets and activation toolkits for optical retail partners.

• Identify and explore opportunities to connect online engagement with offline retail conversion through trackable lines, QR codes and other measurement touchpoints.

Social Media, Website & Digital Platform Management

• Manage the company’s social media platforms, including content planning, publishing, community engagement and performance monitoring.

• Maintain and update website content, campaign landing pages and other digital platforms to ensure accuracy, relevance and a positive user experience.

• Ensure consistency in brand identity, messaging and communication across digital touchpoints.

• Identify relevant digital trends/ tools, marketing technologies and engagement opportunities to strength brand relevance and improve campaign efficiency.

Analytics, Reporting & Optimization

• Track, analyze and report on digital marketing performance using relevant analytics and advertising platforms.

• Prepare regular campaigns report covering key metrics such as reach, engagement, website traffic, click-through rates, conversion and cost efficiency.

• Evaluate campaign effectiveness against defined objectives and recommend data-driven improvements.

• Ensure campaign tracking, data collection and report are implemented consistently.

Stakeholder & Agency Management

• Work closely with internal teams to align digital activities and business priorities.

• Coordinate with external agencies and media partners to deliver campaign effectively.

• Manage project timelines, deliverables and quality stands to ensure smooth campaign execution.

• Ensure all digital communications comply with brand guidelines, applicable advertising requirements and internal approval processes.

Qualifications

• Education: Diploma/Degree in Marketing.
• Experience: Minimum 2-3 years of relevant experience in digital marketing, social media management or integrated marketing campaigns; candidate for Senior Executive may be expected to demonstrate greater ownership and experience.
• Knowledge and Hard Skills:
  • Hands-on experience managing social media platforms, digital advertising and website content.
  • Familiar with digital analytics and report tools, such as Google Analytics 4, Google Ads, Meta Business Suite and relevant social media insights platforms.
  • Good project managements skills.
  • Strong analytical mindset and skills.
  • Proficiency in MS Office.
  • Knowledge in Adobe Photoshop/Illustrator/ Canvas.
• Behavioral Attributes:
  • Excellent written and verbal communication skills.
  • Organised, proactive and detail-oriented.
  • Able to manage multiple project and deadline in dynamic environment.
  • Ability to work independently and as part of a team.