Digital Marketing & E‑Commerce Lead

IHG Hotels & Resorts

Singapore

On-site

SGD 70,000 - 110,000

Full time

14 days+

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Room & dining discounts

Training opportunities

Career development

Job summary

InterContinental Hotels & Resorts, part of IHG Hotels & Resorts, seeks a seasoned Digital Marketing professional in Singapore to lead integrated campaigns for Rooms and Food & Beverage. You will oversee paid media across Google, Meta and more, optimise the website and booking journey, and collaborate with OTA partners and Revenue Management to maximise digital revenue.

The role requires 4+ years in digital marketing within hospitality, strong analytics, and experience with GA4, SEO and CMS.

Qualifications

Degree or Diploma in Marketing, Digital Marketing, Business or a related discipline.
Minimum 4 years' experience in digital marketing, e-commerce or hospitality marketing.
Experience managing paid media campaigns across Google, Meta and other digital platforms.
Experience with website management, CRM and email marketing.
Experience with Google Analytics 4, Google Tag Manager and digital reporting tools.
Knowledge of SEO, website optimisation and digital analytics.
Familiarity with hotel booking engines, OTA platforms and SevenRooms is an advantage.
Strong analytical, project management and communication skills.
Ability to manage multiple projects and stakeholders.
Experience in luxury hospitality.
Google Analytics, Google Ads or other relevant digital marketing certifications.
Experience working with digital agencies.

Responsibilities

Develop and execute digital marketing campaigns across Rooms and F&B.
Manage paid media campaigns across Google, Meta, TikTok, Xiaohongshu and other platforms.
Work with digital agencies to optimise campaign performance and ROI.
Manage digital marketing budgets and campaign performance.
Manage the hotel's website and ensure content is accurate and up to date.
Optimise the website, booking engine and SevenRooms journey to improve conversion.
Support website enhancements and digital projects.
Manage OTA content, promotions and digital assets with OTA partners.
Collaborate with Revenue Management on digital distribution initiatives.
Manage audience segmentation and customer communications.
Monitor campaign performance and recommend improvements.
Manage Google Analytics 4, GA4, and conversion tracking.
Prepare regular reports on campaign performance, website traffic, conversion and digital revenue.
Monitor SEO performance and suggest improvements.