Assistant Manager, Digital Marketing & E-Commerce - InterContinental Singapore Robertson Quay

IHG Hotels & Resorts; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Room & dining discounts

Training opportunities

Career development

Job summary

InterContinental Hotels & Resorts, part of IHG Hotels & Resorts, seeks a seasoned Digital Marketing professional in Singapore to lead integrated campaigns for Rooms and Food & Beverage. You will oversee paid media across Google, Meta and more, optimise the website and booking journey, and collaborate with OTA partners and Revenue Management to maximise digital revenue.

The role requires 4+ years in digital marketing within hospitality, strong analytics, and experience with GA4, SEO and CMS.

Qualifications

• Degree or Diploma in Marketing, Digital Marketing, Business or a related discipline.
• Minimum 4 years' experience in digital marketing, e-commerce or hospitality marketing.
• Experience managing paid media campaigns across Google, Meta and other digital platforms.
• Experience with website management, CRM and email marketing.
• Experience with Google Analytics 4, Google Tag Manager and digital reporting tools.
• Knowledge of SEO, website optimisation and digital analytics.
• Familiarity with hotel booking engines, OTA platforms and SevenRooms is an advantage.
• Strong analytical, project management and communication skills.
• Ability to manage multiple projects and stakeholders.
• Experience in luxury hospitality.
• Google Analytics, Google Ads or other relevant digital marketing certifications.
• Experience working with digital agencies.

Responsibilities

• Develop and execute digital marketing campaigns across Rooms and F&B.
• Manage paid media campaigns across Google, Meta, TikTok, Xiaohongshu and other platforms.
• Work with digital agencies to optimise campaign performance and ROI.
• Manage digital marketing budgets and campaign performance.
• Manage the hotel's website and ensure content is accurate and up to date.
• Optimise the website, booking engine and SevenRooms journey to improve conversion.
• Support website enhancements and digital projects.
• Manage OTA content, promotions and digital assets with OTA partners.
• Collaborate with Revenue Management on digital distribution initiatives.
• Manage audience segmentation and customer communications.
• Monitor campaign performance and recommend improvements.
• Manage Google Analytics 4, GA4, and conversion tracking.
• Prepare regular reports on campaign performance, website traffic, conversion and digital revenue.
• Monitor SEO performance and suggest improvements.

Skills

Digital marketing

SEO

GA4

Paid media

CRM

Email marketing

Content marketing

Analytics

Stakeholder mgmt

Education

Degree in Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

SevenRooms

GA4

Job description

At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the Know which means we need you to:

• Be charming by being approachable, having confidence and showing respect.
• Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.
• Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.

Your Day to Day

Digital Marketing

• Develop and execute digital marketing campaigns across Rooms and Food & Beverage.
• Manage paid media campaigns across Google, Meta, TikTok, Xiaohongshu and other relevant platforms.
• Work with digital agencies to optimise campaign performance and return on investment (ROI).
• Manage digital marketing budgets and campaign performance.
• Website & E-Commerce
• Manage the hotel's website and ensure content is accurate and up to date.
• Optimise the website, booking engine and SevenRooms booking journey to improve conversion.
• Support website enhancements and digital projects.

OTA & Distribution

• Manage digital marketing opportunities with OTA partners.
• Ensure OTA content, promotions and digital assets are accurate and up to date.
• Work with Revenue Management on digital distribution initiatives.
• CRM
• Manage audience segmentation and customer communications.
• Monitor campaign performance and recommend improvements.

Digital Analytics

• Manage Google Analytics 4, Google Tag Manager, UTM governance and conversion tracking.
• Monitor website, booking engine and SevenRooms performance.
• Prepare regular reports on campaign performance, website traffic, conversion and digital revenue.

SEO

• Manage SEO and Generative Engine Optimisation (GEO) initiatives.
• Monitor search performance and recommend improvements to website visibility.

Agency & Stakeholder Management

• Manage digital agencies and technology partners.
• Work with Revenue Management, Sales, Food & Beverage and Operations on digital initiatives.
• Ensure digital activities comply with brand standards and data privacy regulations

What We Need From You

• Degree or Diploma in Marketing, Digital Marketing, Business or a related discipline.
• Minimum 4 years' experience in digital marketing, e-commerce or hospitality marketing.
• Experience managing paid media campaigns across Google, Meta and other digital platforms.
• Experience with website management, CRM and email marketing.
• Experience with Google Analytics 4, Google Tag Manager and digital reporting tools.
• Knowledge of SEO, website optimisation and digital analytics.
• Familiarity with hotel booking engines, OTA platforms and SevenRooms is an advantage.
• Strong analytical, project management and communication skills.
• Ability to manage multiple projects and stakeholders.
• Experience in luxury hospitality.
• Google Analytics, Google Ads or other relevant digital marketing certifications.
• Experience working with digital agencies.

How Do I Deliver This

We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels.

Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make positive difference, and building genuine connections with guest
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner

There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.

What We Offer

We’ll reward your hard work with a competitive salary and a comprehensive benefits package – including generous room and dining discounts, exceptional training opportunities and a strong support for your ongoing career development

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve – visit www.http://careers.ihg.com to find out more about us.

IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans.