Digital Marketing & Content Manager

Connexus Global; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Connexus Global is seeking a commercially minded B2B marketer to own and execute the global marketing strategy. You will redevelop the website, shape SEO, and build an international brand that links specialist knowledge with commercial opportunities across SE Asia, the Middle East, Europe and North America.

You'll lead content, thought leadership, LinkedIn branding and targeted campaigns, while managing CRM, email marketing, analytics and agency partnerships to drive growth.

Qualifications

• 7–12 years of B2B marketing experience
• Strong SEO and website strategy experience
• Content and copywriting for B2B audiences
• Thought leadership development and execution
• LinkedIn and executive branding
• CRM and email marketing optimization
• Google Analytics and performance analysis
• Agency and project management experience

Responsibilities

• Own and execute global B2B marketing strategy for Connexus Global
• Redevelop the global website and SEO strategy
• Drive organic visibility for Southeast Asia, Middle East, and global markets
• Lead content, thought leadership and market reports
• Manage LinkedIn presence, personal branding and campaigns
• Oversee CRM, email marketing, and marketing automation
• Coordinate with external agencies and partners

Job description

We’re looking for a commercially minded B2B marketer to take ownership of executing the global marketing strategy for Connexus Global.

We are a specialist executive search and advisory firm focused on leadership across global industrial and commodity value chains, with teams operating across Southeast Asia, the Middle East, Europe and North America.

We have ambitious plans for the next stage of our growth, and marketing will be central to them.

This isn't a role where you'll inherit a mature marketing machine. You'll help build one.

The opportunity

Working directly with our leadership team, you'll take ownership of turning Connexus's specialist knowledge, market intelligence and executive networks into a stronger international brand and, importantly, commercial opportunity.

One of your first major projects will be the complete redevelopment of our global website and SEO strategy.

You'll help determine what we should rank for, how our specialist markets should be represented online and how we build long-term organic visibility across Southeast Asia, the Middle East and global commodity markets.

Beyond the website, you'll own and execute marketing across:

• B2B content and thought leadership
• SEO and organic growth
• LinkedIn and executive personal branding
• Market reports, white papers and talent insights
• Targeted industry and account-based campaigns
• Email, CRM and marketing automation
• Marketing analytics and performance
• Agency, developer and creative partner management

What makes this role interesting

There is a huge amount of knowledge already sitting inside Connexus.

Every day our consultants are speaking with CEOs, CHROs, CFOs, Supply Chain Directors, Procurement leaders, manufacturing executives, technology leaders and commodity trading professionals around the world.

We want you to help turn those conversations and insights into marketing that people actually want to read.

That's the marketing engine we want to build.

Who we're looking for

You'll probably have around 7–12 years of B2B marketing experience and be comfortable combining strategy with hands‑on execution.

We're particularly interested in people with strong experience across:

• SEO and website strategy
• B2B content and copywriting
• Thought leadership
• LinkedIn
• CRM and email marketing
• Google Analytics / Search Console
• Agency and project management

Experience within executive search, recruitment, consulting, professional services, B2B technology, business intelligence or another expertise‑led business would be particularly relevant, but we're open-minded about industry background.

More than anything, we're looking for someone who is commercially curious, enjoys understanding complex businesses and can turn specialist knowledge into compelling marketing.

Why Connexus?

You'll have the opportunity to work directly with our leadership team and shape how an international specialist business presents itself to the market. You'll have genuine ownership of the website, SEO, content and digital marketing strategy, while working with external specialists where required. And you’ll have the opportunity to build something rather than simply maintain what already exists.