Marketing Executive

Websentials Pte Ltd; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

Websentials Pte Ltd in Singapore seeks a Marketing Executive to own the brand and overall marketing direction, translating business objectives into clear strategies, campaigns, content, and messaging that build visibility, credibility and demand.

You will coordinate with Digital Marketing, SEO, Website and Sales to translate strategy into execution, providing clear briefs and validating that work aligns with objectives.

Qualifications

• 2+ years of relevant marketing experience preferred.
• Ability to translate business objectives into marketing strategies and campaigns.
• Strong communication and collaboration skills.
• Good understanding of digital marketing, including Google Ads, Meta Ads and SEO.

Responsibilities

• Own Websentials' brand positioning, messaging, tone and marketing direction.
• Develop monthly marketing strategies, priorities, audiences, offers and campaign themes.
• Align content, social media, SEO, website and paid marketing with business objectives.
• Review performance and market insights to refine strategy.
• Develop content pillars, themes and calendars.
• Conceptualise content and video ideas, including messaging, angles, scripts and formats.
• Direct educational, promotional, portfolio, testimonial and thought-leadership content.
• Brief and coordinate internal/external resources and review work before publication.
• Develop campaign concepts, audiences, offers and creative direction.
• Act as the central point of coordination for marketing direction, translating strategy into clear briefs and priorities.

Skills

Marketing experience

Strategic thinking

Digital marketing

Communication skills

Analytical skills

Job description

Overview

We are looking for a Marketing Executive to take ownership of Websentials' brand and overall marketing direction. This is a strategic and creative role for someone with strong business acumen who can translate business objectives into clear marketing strategies, campaigns, content, and messaging that build visibility, credibility, and demand. You will work closely with and coordinate across internal department stakeholders (i.e. Digital Marketing, SEO, Website, and Sales) to translate strategy into execution. You should have enough digital marketing knowledge to provide clear direction, develop strong briefs, and validate that execution aligns with the strategy and objectives.

Key responsibilities

• Own Websentials' brand positioning, messaging, tone and marketing direction.

• Develop monthly marketing strategies, priorities, audiences, offers and campaign themes.

• Align content, social media, SEO, website and paid marketing with business objectives.

• Review performance and market insights to continuously refine strategy.

• Develop content pillars, themes and calendars.

• Conceptualise content and video ideas, including messaging, angles, scripts and formats.

• Direct educational, promotional, portfolio, testimonial and thought-leadership content.

• Brief and coordinate internal/external resources and review work before publication.

• Develop campaign concepts, audiences, offers and creative direction.

• Act as the central point of coordination for marketing direction, translating strategy into clear briefs and priorities.

About you

• 2+ years of relevant marketing experience preferred. Fresh graduates with relevant internship, project or academic experience and a strong interest in marketing are also encouraged to apply.

• Ability to translate business objectives into marketing strategies and campaigns.

• Strong creative and strategic thinking, with the ability to develop messaging, content concepts and creative briefs.

• Good understanding of digital marketing, including Google Ads, Meta Ads and SEO.

• Strong business acumen and analytical skills, with the ability to use data and customer insights to guide decisions.

• Excellent communication and collaboration skills, with the ability to work across marketing, SEO, website and sales teams.

• Highly organised, proactive and accountable, with a strong sense of ownership.

• Curious and adaptable, with an interest in digital, AI and emerging marketing trends.

About us

Websentials helps businesses leverage digital and AI technologies to increase visibility, streamline operations, acquire clients and achieve sustainable growth. We deliver Website Development, Digital Marketing and custom Agentic AI solutions, alongside Websentials Academy, which provides practical digital and AI education.

Why Join Us

• Make an Impact: Directly influence visibility, credibility and business growth.

• Work Across Digital & AI: Gain exposure to digital marketing, websites, AI solutions and education.

• Collaborative & Growing: Work alongside specialists in a fast-growing environment with opportunities to take on greater strategic and leadership responsibilities.

• Competitive Salary with opportunities for growth based on performance and contribution.

If you enjoy understanding businesses, building brands, developing ideas and turning marketing strategy into meaningful business outcomes, we want to hear from you.