Digital Marketing

BEAUTIFUL MUM @ ORCHARD PTE. LTD.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Beautiful Mum @ Orchard Pte. Ltd. in Singapore seeks a digital marketing professional to plan and run campaigns across Google Ads, Meta, YouTube, TikTok and more, optimize for leads, sales, and brand growth, and collaborate with KOLs to boost engagement.

The role emphasizes data-driven optimization, SEO improvements, content planning for social platforms, and creative ad copy, with a focus on branding and storytelling. A degree in marketing and 1+ year experience are required.

Qualifications

• Degree in Marketing, Communications, Business, or related field.
• 1+ year of hands-on experience in digital marketing.
• Skilled in Meta Ads, TikTok, Xiaohongshu, Google Ads & Analytics.
• Strong understanding of cross-channel marketing strategies.
• Creative thinker with a flair for branding and storytelling.
• Data-driven and comfortable with analytics tools.
• Excellent communication and project management skills.
• Beauty/wellness industry experience is a bonus!

Responsibilities

• Plan and run digital marketing campaigns across Google Ads, Meta, YouTube, TikTok, and more.
• Optimize campaigns for lead generation, sales, and brand growth.
• Track performance, analyze data, and share actionable insights.
• Improve SEO to boost organic traffic and online visibility.
• Collaborate with KOLs for events, campaigns, and social media engagement.
• Plan and write content for Meta, Instagram, TikTok, and Xiaohongshu.
• Craft catchy headlines, slogans, and ad copy.
• Design marketing visuals when needed.
• Brainstorm creative ideas to drive growth.
• Handle ad-hoc marketing tasks as required.

Skills

Meta Ads

TikTok

Xiaohongshu

Google Ads

Google Analytics

Cross-channel marketing

Brand storytelling

Data analytics

Communication

Project management

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Job description

What You'll Do:

• Plan and run digital marketing campaigns across Google Ads, Meta, YouTube, TikTok, and more.
• Optimize campaigns for lead generation, sales, and brand growth.
• Track performance, analyze data, and share actionable insights.
• Improve SEO to boost organic traffic and online visibility.
• Collaborate with KOLs for events, campaigns, and social media engagement.
• Plan and write content for Meta, Instagram, TikTok, and Xiaohongshu.
• Craft catchy headlines, slogans, and ad copy.
• Design marketing visuals when needed.
• Brainstorm creative ideas to drive growth.
• Handle ad-hoc marketing tasks as required.

Requirements:

• Degree in Marketing, Communications, Business, or related field.
• 1+ year of hands-on experience in digital marketing.
• Skilled in Meta Ads, TikTok, Xiaohongshu, Google Ads & Analytics.
• Strong understanding of cross-channel marketing strategies.
• Creative thinker with a flair for branding and storytelling.
• Data-driven and comfortable with analytics tools.
• Excellent communication and project management skills.
• Beauty/wellness industry experience is a bonus!