Digital Marketing Manager

FEI FAH MEDICAL MANUFACTURING PTE LTD; Singapore; Presencial; SGD 60.000 - 100.000; Jornada completa

Descripción de la vacante

FEI FAH MEDICAL MANUFACTURING PTE LTD is seeking a driven Digital Marketing Manager to lead our digital presence and drive global brand growth. You will develop and execute strategies across social media, e-commerce platforms, SEO, and paid advertising to boost traffic and conversions.

You will manage multi-channel campaigns, measure KPIs, and collaborate with internal teams to translate data into actionable insights and scalable growth initiatives.

Formación

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing, social media management, and/or e-commerce.
• Strong understanding of SEO, paid advertising, and digital analytics tools.
• Hands-on experience with platforms like Meta, Google Ads, TikTok, Shopee, Lazada.

Responsabilidades

• Lead digital presence and growth across global markets.
• Manage social media and e-commerce platforms.
• Develop and execute digital marketing strategies to increase traffic and conversions.
• Plan and optimise SEO and paid campaigns (Meta, Google, TikTok).
• Establish KPIs and report performance with insights and recommendations.
• Identify new tools and growth opportunities to improve ROI.
• Collaborate with internal teams to align campaigns with business goals.

Conocimientos

Digital marketing

Social media management

E-commerce platforms

SEO knowledge

Digital analytics

Paid advertising

Educación

Bachelor's degree in Marketing, Business, or a related field

Herramientas

Meta Ads

Google Ads

TikTok Ads

Shopee

Lazada

Descripción del empleo

Role Summary

We are looking for a driven and creative Digital Marketing Manager to lead our digital presence and drive brand growth across global markets. This role combines strategy and execution - ideal for someone who enjoys building, testing, and scaling digital initiatives across social media and e-commerce platforms.

Key Responsibilities

• Digital & Social Media Management
  • Manage and grow the company's global social media platforms, including Instagram, Facebook, and X
  • Develop engaging content strategies to drive brand awareness, engagement, and community growth
  • Explore and launch new platforms (e.g., YouTube and other emerging channels)
• E-commerce & Marketplace Management
  • Oversee digital storefronts across platforms such as TikTok Shop, Shopee, Lazada, Guardian, Watsons, and Unity
  • Optimise product listings, campaigns, and platform performance to drive sales and visibility
• Marketing Strategy & Growth
  • Develop and execute strategic digital marketing plans to increase brand awareness, traffic, and conversions
  • Identify growth opportunities across channels and continuously improve performance
• SEO & Paid Advertising
  • Drive SEO optimisation efforts to improve organic visibility and search rankings
  • Plan, execute, and optimise paid advertising campaigns (e.g., Meta, Google, TikTok Ads)
• Analytics & Reporting
  • Establish clear performance metrics (KPIs) across all digital channels, including social media, e-commerce, SEO, and paid campaigns
  • Track and monitor key indicators such as traffic, engagement, conversion rates, sales performance, and ROI
  • Prepare and submit weekly performance reports with concise insights, key learnings, and actionable recommendations
  • Provide regular updates on campaign effectiveness, growth trends, and areas for improvement
  • Translate data into clear business insights to support decision‑making and strategy refinement
• Innovation & Continuous Improvement
  • Proactively identify new tools, trends, and approaches to enhance digital performance
  • Test, learn, and refine strategies to improve effectiveness and ROI
• Cross-Functional Collaboration
  • Work closely with internal teams and Management to align marketing initiatives with business goals
  • Support integrated campaigns across online and offline channels

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in digital marketing, social media management, and/or e-commerce platforms
• Strong understanding of SEO, paid advertising, and digital analytics tools
• Hands‑on experience with platforms such as Meta, Google Ads, TikTok, Shopee, Lazada, etc.
• Analytical mindset with the ability to translate data into insights and actions
• Strong communication and stakeholder management skills
• Driven, organized and possess business acumen