Digital Experience Leader

GenScript; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

GenScript in Singapore is seeking a senior leader to own and champion the digital experience across the organization. You will define the vision, roadmaps, and standards, and guide cross-functional teams to deliver exceptional digital journeys across channels.

You will set KPIs, drive personalization and A/B testing, ensure accessibility and brand coherence, and report insights to senior management. The role demands deep analytics, stakeholder influence, and a proven record in digital

Qualifications

• Bachelor’s or Master’s degree in Digital Marketing, Business, or related field.
• 5+ years of experience in digital leadership roles.
• Proven track record in digital transformation and experience management.
• Strong leadership, communication, and stakeholder management skills.
• Deep understanding of digital platforms, analytics, and user experience best practices.
• Experience with large-scale CMS and personalization tools.

Responsibilities

• Define and champion the digital experience vision and roadmap for the organization.
• Oversee the delivery of exceptional digital experiences across all platforms and channels.
• Lead cross-functional teams (UI/UE, Frontend, Digital Product, Marketing) to ensure alignment and execution of digital initiatives.
• Set and monitor KPIs for digital experience quality, engagement, and conversion.
• Drive innovation in personalization, A/B testing, and user journey optimization.
• Ensure digital experience standards, usability, accessibility, and brand consistency.
• Report on digital experience performance and recommend strategic improvements to senior management.

Skills

Leadership

Stakeholder Mgmt

Communication

Analytics

UX Best Practices

Omnichannel Strategy

Agile Methodologies

Digital Product Management

Data-driven Marketing

Customer Journey Mapping

Education

Bachelor’s/Master’s in Digital Marketing or Business

Tools

Large-scale CMS

Personalization tools

Job description

• Define and champion the digital experience vision and roadmap for the organization.
• Oversee the delivery of exceptional digital experiences across all platforms and channels.
• Lead cross-functional teams (UI/UE, Frontend, Digital Product, Marketing) to ensure alignment and execution of digital initiatives.
• Set and monitor KPIs for digital experience quality, engagement, and conversion.
• Drive innovation in personalization, A/B testing, and user journey optimization.
• Ensure digital experience standards, usability, accessibility, and brand consistency.
• Report on digital experience performance and recommend strategic improvements to senior management.

Requirements:

• Bachelor’s or Master’s degree in Digital Marketing, Business, or related field.
• 5+ years of experience in digital leadership roles.
• Proven track record in digital transformation and experience management.
• Strong leadership, communication, and stakeholder management skills.
• Deep understanding of digital platforms, analytics, and user experience best practices.
• Experience with large-scale CMS and personalization tools.

Preferred Skills:

• Experience in omnichannel digital strategy.
• Familiarity with agile methodologies and digital product management.
• Knowledge of data-driven marketing and customer journey mapping.