Digital Campaign Strategist Manager

ah lim & son pte. ltd.; Singapore; Vor Ort; SGD 60.000 - 90.000; Vollzeit

Zusammenfassung

AH LIM & SON PTE. LTD. seeks a Digital Campaign Strategist Manager to build, manage and optimize integrated digital marketing campaigns that boost brand awareness, audience engagement, event participation and business leads.

You will develop strategies across social, search, email and displays, manage budgets and assets, and lead a marketing team to ensure consistent branding and results.

Aufgaben

• Develop and execute digital campaign strategies across social media, search, email, websites and online advertising platforms.
• Plan and manage campaigns supporting company events, promotions and business initiatives.
• Identify target audiences, market trends and customer behaviour to develop effective campaigns.
• Manage digital advertising budgets, schedules, assets and performance targets.
• Monitor campaign performance using KPIs such as reach, engagement, leads, conversions, traffic and ROAS.
• Analyse data and implement optimization strategies to improve efficiency and cost.
• Coordinate with internal teams and external partners to ensure timely execution.
• Oversee creation of digital content, ads, landing pages and emails.
• Conduct market and competitor research to identify new opportunities.
• Prepare regular campaign reports and provide management with insights and recommendations.
• Lead and guide marketing team members in planning, execution and improvement.
• Ensure all campaigns maintain consistent branding and professional standards.

Kenntnisse

Campaign strategy

Digital marketing

Social media

Budget management

Team leadership

Content coordination

Tools

Google Ads

Facebook Ads

Email Marketing

Jobbeschreibung

Job Summary

The Digital Campaign Strategist Manager is responsible for developing, managing and optimizing integrated digital marketing campaigns to increase brand awareness, audience engagement, event participation and business leads for AH LIM & SON PTE. LTD.

Key Responsibilities

• Develop and execute digital campaign strategies across social media, search, email, websites and online advertising platforms.
• Plan and manage campaigns supporting company events, promotional activities, services and business initiatives.
• Identify target audiences, market trends and customer behaviour to develop effective campaign strategies.
• Manage digital advertising budgets, campaign schedules, creative assets and performance targets.
• Monitor campaign performance using KPIs such as reach, engagement, leads, conversions, traffic and return on advertising spend.
• Analyse campaign data and implement optimization strategies to improve campaign effectiveness and cost efficiency.
• Coordinate with internal teams, designers, content creators, event teams and external marketing partners to ensure timely campaign execution.
• Oversee the development of digital content, advertisements, landing pages, email campaigns and social media materials.
• Conduct market and competitor research to identify new digital marketing opportunities.
• Prepare regular campaign reports and provide management with insights and recommendations.
• Lead and guide marketing team members in campaign planning, execution and performance improvement.
• Ensure all digital campaigns maintain consistent branding, messaging and professional standards.