Data & Marketing Executive

STAFFLINK SERVICES PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

STAFFLINK SERVICES PRIVATE LIMITED in Singapore seeks a data analytics-driven Marketing Data Analyst to develop and maintain datasets, analytics, and dashboards to support business strategies and market expansion.

The role involves translating findings into actionable recommendations, leading integrated B2B marketing activities, collaborating with stakeholders, and driving data-driven improvements, with strong Excel and visualization tools.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, or related discipline.
• 4–7 years of experience in data analytics, marketing, or business performance analysis.
• Proficient in Excel and data visualization tools (Power BI/Tableau).
• Experience building dashboards and analysing business data; Power Automate is a plus.

Responsibilities

• Develop, maintain, and analyse sales and marketing datasets to support strategies and expansion.
• Create reports and dashboards to monitor sales performance and trends.
• Translate data findings into actionable recommendations for sales and marketing.
• Lead integrated B2B marketing activities including campaigns, lead generation, and enablement.
• Collaborate with stakeholders to define sales priorities and improve marketing effectiveness.
• Identify opportunities to optimise processes with data-driven improvements.
• Guide and support marketing initiatives to achieve growth objectives.
• Ensure data accuracy, consistency, and reporting completeness.
• Participate in continuous process improvements and contribute innovative ideas.
• Work independently while collaborating across teams in a fast-paced environment.

Skills

Analytical thinking

Stakeholder management

Communication skills

Project leadership

Education

Bachelor's degree in Business/Marketing/Data Analytics or related discipline

Tools

Excel

Power BI

Tableau

Power Automate

Job description

• Location: Central

• Monday - Friday: 9.00 AM - 6.15 PM

A global industrial technology company delivering innovative automation and business solutions across diverse industries.

Key Responsibilities

• Develop, maintain, and analyse sales and marketing datasets to support business strategies and market expansion.

• Create insightful reports and dashboards using data visualisation tools to monitor sales performance and trends.

• Translate data findings into actionable recommendations for sales and marketing initiatives.

• Lead and execute integrated B2B marketing activities, including promotional campaigns, lead generation, and sales enablement programmes.

• Collaborate with internal stakeholders to define sales priorities and improve marketing effectiveness.

• Identify opportunities to optimise processes and propose data-driven improvements to business performance.

• Guide and support marketing initiatives to achieve measurable growth objectives.

• Ensure accuracy, consistency, and completeness of business data and reporting.

• Participate in continuous process improvements and contribute innovative ideas to enhance operational efficiency.

• Work independently while collaborating effectively across teams in a fast-paced environment.

Requirements

• Bachelor's Degree in Business, Marketing, Data Analytics, or other related disciplines.

• Minimum 4 to 7 years of relevant experience in data analytics, marketing, or business performance analysis.

• Strong proficiency in Microsoft Excel and data visualisation tools such as Power BI or Tableau.

• Experience in building dashboards, reports, and analysing business data.

• Knowledge of Power Automate will be an added advantage.

• Proven experience in B2B marketing, campaign execution, and lead generation activities.

• Demonstrated ability to drive initiatives, influence business decisions, and lead projects independently.

• Strong analytical and problem-solving skills with keen attention to detail.

• Proactive, curious, and committed to continuous improvement.

• Excellent communication and stakeholder management skills