Customer Relations Manager (CRM)

Orchard Hotel Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Orchard Hotel Singapore is seeking a senior F&B Guest Relations Manager to drive revenue Growth and cultivate strong relationships with key clients. You will develop strategic sales plans to promote F&B outlets and meet targets, working with internal teams to deliver exceptional guest experiences and leverage insights to optimise performance, including integration with TableCheck and Simphony systems.

The role requires 5+ years in F&B sales, a relevant hospitality or business degree, and proven

Qualifications

• Relevant degree in Hospitality, Business, or related field.
• 5+ years of experience in F&B sales, preferably in a hotel or restaurant setting.
• Strong understanding of F&B operations, sales principles, and customer relationship management.

Responsibilities

• Develop and execute sales strategies to meet revenue targets.
• Build and maintain relationships with corporate clients, event planners, and other key stakeholders.
• Manage customer relationships, ensuring excellent customer satisfaction through effective table management and Symphony systems utilization.
• Analyze customer data to identify opportunities for upselling, cross-selling, and improving customer experience.
• Collaborate with marketing team to develop promotional campaigns and integrate online business channels.

Education

Relevant degree in Hospitality, Business, or related field

Tools

TableCheck

Simphony

Job description

Reporting to EAM of F&B – F&B Guest Relations Manager for Food and Beverage is responsible for driving revenue growth, building strong relationships with key clients, and developing strategic sales plans to promote F&B outlets and meet revenue targets. You'll work closely with internal F&B teams to deliver exceptional customer experience, leveraging customer insights and market trends to optimize business performance and exceed client expectations, ultimately driving business growth through effective marketing and sales strategies, integrating online bookings with TableCheck, Simphony, and POS systems, targeting a 15% YoY revenue growth.

Responsibilities

• Develop and execute sales strategies to meet revenue targets
• Build and maintain relationships with corporate clients, event planners, and other key stakeholders
• Manage customer relationships, ensuring excellent customer satisfaction through effective table management and Symphony systems utilization
• Analyze customer data to identify opportunities for upselling, cross-selling, and improving customer experience
• Collaborate with marketing team to develop promotional campaigns and integrate online business channels (e.g. social media, online ordering, delivery platforms)
• Lead and train F&B team to achieve sales targets and provide excellent customer service
• Monitor and report on sales performance, identifying areas for improvement
• Drive partnerships for festive and seasonal business optimization (e.g., Mooncake, NYE, CNY, Dumpling festivals)

Qualifications

• Relevant degree in Hospitality, Business, or related field
• 5+ years of experience in F&B sales, preferably in a hotel or restaurant setting
• Strong understanding of F&B operations, sales principles, and customer relationship management

Experience

• 5+ years of experience in F&B sales, preferably in a hotel or restaurant setting
• Proven track record in meeting or exceeding sales targets
• Experience with customer data management systems and online business integration
• Excellent communication, negotiation, and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Results-driven and target-oriented mindset
• Strong leadership and team management skills
• Proficient in Tablecheck, Simphony and other relevant F&B systems
• Familiarity with customer data management and online business integration