F&B Guest Relations Manager

Orchard Hotel Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Orchard Hotel Singapore is seeking an experienced F&B Sales Manager to drive revenue growth for our food and beverage outlets. You will build strategic relationships with corporate clients and event planners, integrating online channels and POS systems to optimize bookings and guest experiences.

The role requires 5+ years in F&B sales, strong leadership, and a track record of meeting sales targets in hospitality.

Qualifications

• Relevant degree in Hospitality, Business, or related field
• 5+ years in F&B sales, preferably in a hotel or restaurant setting
• Proven track record in meeting or exceeding sales targets
• Strong understanding of F&B operations, sales principles, and customer relationship management
• Experience with customer data management systems and online business integration
• Excellent communication, negotiation, and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Results-driven and target-oriented mindset
• Strong leadership and team management skills

Responsibilities

• Develop and execute sales strategies to meet revenue targets
• Build and maintain relationships with corporate clients, event planners, and other key stakeholders
• Manage customer relationships, ensuring excellent customer satisfaction through effective table management and Symphony systems utilization
• Analyze customer data to identify opportunities for upselling, cross-selling, and improving customer experience
• Collaborate with marketing team to develop promotional campaigns and integrate online business channels (e.g. social media, online ordering, delivery platforms)
• Lead and train F&B team to achieve sales targets and provide excellent customer service
• Monitor and report on sales performance, identifying areas for improvement
• Drive partnerships for festive and seasonal business optimization (e.g., Mooncake, NYE, CNY, Dumpling festivals)

Skills

Sales strategy

Client relationship management

Negotiation skills

Team leadership

Data analysis

Communication skills

Education

Relevant degree in Hospitality, Business, or related field

Tools

TableCheck

Simphony

POS systems

CRM systems

Job description

About the role

Reporting to EAM of F&B – F&B Guest Relations Manager for Food and Beverage is responsible for driving revenue growth, building strong relationships with key clients, and developing strategic sales plans to promote F&B outlets and meet revenue targets. You'll work closely with internal F&B teams to deliver exceptional customer experience, leveraging customer insights and market trends to optimize business performance and exceed client expectations, ultimately driving business growth through effective marketing and sales strategies, integrating online bookings with TableCheck, Simphony, and POS systems, targeting a 15% YoY revenue growth.

Key responsibilities

• Develop and execute sales strategies to meet revenue targets
• Build and maintain relationships with corporate clients, event planners, and other key stakeholders
• Manage customer relationships, ensuring excellent customer satisfaction through effective table management and Symphony systems utilization
• Analyze customer data to identify opportunities for upselling, cross-selling, and improving customer experience
• Collaborate with marketing team to develop promotional campaigns and integrate online business channels (e.g. social media, online ordering, delivery platforms)
• Lead and train F&B team to achieve sales targets and provide excellent customer service
• Monitor and report on sales performance, identifying areas for improvement
• Drive partnerships for festive and seasonal business optimization (e.g., Mooncake, NYE, CNY, Dumpling festivals)

About you

• Relevant degree in Hospitality, Business, or related field
• 5+ years of experience in F&B sales, preferably in a hotel or restaurant setting
• Proven track record in meeting or exceeding sales targets
• Strong understanding of F&B operations, sales principles, and customer relationship management
• Experience with customer data management systems and online business integration
• Excellent communication, negotiation, and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Results-driven and target-oriented mindset
• Strong leadership and team management skills