Cards and Personal Loans Marketing - Vice President

Citigroup Inc.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Citigroup Inc. in Singapore seeks a high-caliber marketing leader to drive campaigns for Cards & Unsecured Lending. You’ll partner with product, legal, finance and digital teams to grow wallet share and key business metrics.

The role manages creative and media agencies, leads paid and owned channels, and ensures brand alignment with Citi standards in a dynamic market.

Qualifications

• 10+ years in financial services or agency marketing for FI accounts.
• Experience shaping creative work and media strategy across digital channels.
• Excellent written and verbal communications with internal and external stakeholders.

Responsibilities

• Lead marketing initiatives for Cards & Unsecured Lending across campaigns and channels.
• Manage strategic and tactical campaigns including launches and ongoing activity.
• Articulate value propositions, privileges, deals and rewards to clients and prospects.
• Deploy full-funnel paid marketing campaigns and optimize media mix to hit KPIs.
• Lead agencias and KOLs to deliver campaigns across paid and owned media.
• Collaborate with product, legal/compliance, finance, digital and regional teams.

Skills

Marketing strategy

Campaign management

Digital marketing

Stakeholder management

Communications

Analytics

Budget management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

Microsoft Office

Outlook

Adobe Analytics

Experience Manager

Job description

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact on where we live and work through volunteerism.

Shape your Career with Citi

We’re currently looking for a high caliber professional to join our team as VicePresident, Cards and Personal Loans Marketing Hybrid (Internal Job Title: Regional Marketing Lead Analyst - C13) based in, Singapore. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decisions and manage your financial well-being to help plan for your future.

This role sits within the Singapore country marketing team and leads all marketing initiatives for the Cards & Unsecured Lending business. The individual will be instrumental in driving strategic campaigns to amplify Citi's cards brand in this market while partnering internal and external stakeholders to deliver marketing programmes aimed at growing wallet share and driving key business metrics.

In this role, you’re expected to:

• Lead marketing and communication initiatives around the bank’s offerings across its portfolio of cards (affluent, co-brand and everday spending) and loans products to help drive acquisition, card spend; and deepen client engagement
• Responsible for managing all strategic and tactical campaigns (launch and sustenance) in these areas
• Showcase and articulate the bank’s cards value proposition to prospects and clients, including privileges, deals and rewards offered
• This individual is also expected to have the capabilities to deploy full-funnel paid marketing campaigns, determine effective media mix; and track and optimise performance in order to achieve target media KPIs and business outcomes
• Lead and manage creative and media agencies, as well as KOLs, to develop and deliver best-in-class marketing campaigns across paid and owned channels
• Work closely with business stakeholders across products, legal and compliance, finance, digital teams as well as with regional marketing counterparts
• Manage and maintain all aspects of the marketing budget to ensure effectiveness in marketing spend, as well as invoice payments, accruals, forecasting, expense reconciliation
• Act as brand gatekeeper for cards marketing and ensure alignment with global brand requirements
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

As a successful candidate, you’d ideally have the following skills and exposure:

• At least 10 years of relevant experience in a financial institution or agency managing FI accounts
• Marketing campaign and agency management experience, with a demonstrated ability to shape creative work and media strategy as well as competencies in digital and social marketing
• Excellent written and verbal communications skills, with the ability to engage with internal and external stakeholders across varying levels of seniority
• Proven analytical, project and process management skills
• Possess business acumen, with a finger on the pulse of the competitive and macro landscape
• Good understanding of the cards and personal loans business

Competencies:

• Results-driven while adapting to changing business needs
• Organized, detail-oriented and possessing the ability to execute on deliverables in a timely manner
• Team player who is able to partner and negotiate with cross functional teams to arrive at optimal outcomes for the business and for clients
• Intellectually curious, proactively seeking and developing new opportunities
• Demonstrated sense of accountability and decisiveness
• Adaptable, resourceful, possess the ability to set priorities, and to work well within a team environment

Education:

• Bachelor’s degree in Marketing, Communications, Business
• Good working knowledge of Microsoft Office Suite & Outlook, Adobe Analytics/Experience Manager

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Family Group:

Marketing

Job Family:

In-Business Marketing

Time Type:

Full time

Most Relevant Skills

Please see the requirements listed above.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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