CRM & Lifecycle Marketing Specialist

Club21; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

The COMO Group is seeking a proactive Marketing Executive to own Club21’s customer relationship marketing across eDM, SMS and direct mail. You will manage campaign scheduling, segmentation, setup, testing and performance reporting, ensuring communications are accurate, on-brand and PDPA-compliant.

You’ll oversee member lifecycle programmes, tactical promotions and vendor coordination, supporting integrated marketing planning with the Marketing Director in a fast-paced retail environment.

Qualifications

• Diploma/Degree in Marketing, Business Management or equivalent.
• At least 1–2 years of experience in Marketing, CRM or email marketing.
• Hands-on experience with eDM/SMS platforms and campaign setup and testing.
• Detail-oriented with solid follow-through and quality-control discipline.
• Comfortable with data – able to segment lists and read campaign reports; proficiency in Excel.
• Proactive, with a strong sense of responsibility, ownership and initiative.
• Good organisational and time management skills; able to handle multiple assignments.
• Strong team player with good interpersonal and communication skills.
• Dynamic and comfortable working in a fast-paced retail environment.

Responsibilities

• Plan, build and execute the eDM, SMS and direct mail calendar for corporate and brand communications, including calendaring, requests, setup and testing to ensure every send is error-free and approved by respective owners.
• Define customer segments and targeting for each campaign in collaboration with the Marketing Director to improve relevance and engagement.
• Execute and optimize member journeys such as welcome, birthday, win-back and year-end appreciation programmes.
• Prepare monthly CRM performance reports (deliverability, open, click, conversion, member activity) and ad-hoc store reports.
• Ensure brand consistency and compliance with PDPA across all communications.
• Manage end-to-end tactical promotions including concept, briefing creatives, printing and distribution to stores and mailings to members.
• Coordinate with and report to the Marketing Director for integrated plan requirements and ad-hoc projects.

Skills

CRM marketing

Email marketing

Data analysis

Attention to detail

Communication

Time management

Proactivity

Team collaboration

Education

Marketing/Business degree or equivalent

Tools

eDM platforms

SMS platforms

Excel

Job description

The COMO Group is seeking a proactive Marketing Executive to own Club21’s customer relationship marketing across eDM, SMS and direct mail. You will manage campaign scheduling, segmentation, setup, testing and performance reporting, ensuring communications are accurate, on-brand and PDPA-compliant.

You’ll oversee member lifecycle programmes, tactical promotions and vendor coordination, supporting integrated marketing planning with the Marketing Director in a fast-paced retail environment.