Creator Growth Manager

rednote; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

rednote is seeking a growth-focused leader to drive creator growth across Southeast Asia, owning acquisition, activation, retention, and long-term expansion. You will design the end-to-end creator journey, segment audiences, and build scalable channels through partnerships and local ecosystems.

The role requires strong analytical thinking, cross-functional collaboration with product and data teams, and a deep understanding of the creator economy in SEA.

Qualifications

• 3–5 years of experience in creator growth, creator operations, content operations, community growth, influencer marketing, or related roles.
• Strong understanding of the creator ecosystem in Southeast Asia, with hands-on experience in multiple SEA markets preferred.
• Experience designing creator lifecycle or growth programs, rather than only executing creator campaigns.
• Strong analytical and growth mindset, with the ability to translate data and market insights into scalable initiatives.
• Experience working cross-functionally with product, data, marketing, and local market teams.
• Strong English communication skills; proficiency in a Southeast Asian language is a plus.
• Experience at a social media, content, creator economy, or consumer internet company is preferred.

Responsibilities

• Own creator growth strategy and execution across key Southeast Asian markets, covering creator acquisition, activation, retention, and long-term growth.
• Design and optimize the end-to-end creator growth journey, including creator segmentation, onboarding, progression paths, incentives, education, traffic support, and community programs.
• Identify priority creator segments, content verticals, and supply gaps based on user demand, market trends, and platform needs.
• Build scalable creator acquisition channels through agencies, MCNs, creator communities, partnerships, referrals, and local ecosystems.
• Analyze creator funnel performance and key drop-off points, and work with product and data teams to improve creator experience and growth efficiency.
• Develop regional creator growth frameworks and playbooks while adapting strategies to different Southeast Asian markets.
• Track key metrics including active creators, activation, posting frequency, content quality, retention, and creator ROI.

Skills

Creator growth

Analytics

Cross-functional

SEA markets

English proficient

Growth programs design

Job description

rednote is one of the world's most trusted platforms, where over 350 million people share how they actually live, travel, create, and discover. In a world of infinite content, what sets rednote apart is its source: real human experience, honestly lived and generously shared — one note at a time. We are now writing our global chapter, and this team is at the forefront.

What You'll Do

• Own creator growth strategy and execution across key Southeast Asian markets, covering creator acquisition, activation, retention, and long-term growth
• Design and optimize the end-to-end creator growth journey, including creator segmentation, onboarding, progression paths, incentives, education, traffic support, and community programs
• Identify priority creator segments, content verticals, and supply gaps based on user demand, market trends, and platform needs
• Build scalable creator acquisition channels through agencies, MCNs, creator communities, partnerships, referrals, and local ecosystems
• Analyze creator funnel performance and key drop-off points, and work with product and data teams to improve creator experience and growth efficiency
• Develop regional creator growth frameworks and playbooks while adapting strategies to different Southeast Asian markets
• Track key metrics including active creators, activation, posting frequency, content quality, retention, and creator ROI

Qualifications

• 3–5 years of experience in creator growth, creator operations, content operations, community growth, influencer marketing, or related roles
• Strong understanding of the creator ecosystem in Southeast Asia, with hands-on experience in multiple SEA markets preferred
• Experience designing creator lifecycle or growth programs, rather than only executing creator campaigns
• Strong analytical and growth mindset, with the ability to translate data and market insights into scalable initiatives
• Experience working cross-functionally with product, data, marketing, and local market teams
• Strong English communication skills; proficiency in a Southeast Asian language is a plus
• Experience at a social media, content, creator economy, or consumer internet company is preferred