Account Director

Craft Creative; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Craft Creative is seeking an Account Director in Singapore to own client relationships and drive growth across a portfolio of digital marketing accounts. You will shape strategic direction, identify new business opportunities within partnerships, and lead a team to deliver measurable business outcomes.

The role requires a commercially minded leader with strong experience in paid advertising, creative direction, and client management.

Qualifications

• 5+ years in digital marketing or agency environment.
• Proven experience leading teams and managing multiple client accounts.
• Strong business acumen with ability to align marketing activity with commercial goals.
• Solid understanding of paid advertising, campaign performance, budgeting and optimization.

Responsabilités

• Own growth, profitability, and long-term success of assigned client accounts.
• Develop growth strategies based on client objectives, market position, and audience.
• Identify opportunities to expand relationships with existing clients and expand campaigns and services.
• Lead creative, video, and performance teams to translate strategy into effective campaigns.
• Communicate results and insights to clients in a clear, commercially meaningful way.
• Mentor Account Managers and ensure high standards of client delivery.

Connaissances

Account management

Leadership

Strategic planning

Business development

Digital advertising

Team coaching

Description du poste

About the Role

Join Craft Creative as an Account Director and take ownership of client relationships, business growth, and strategic direction across a portfolio of digital marketing accounts.

We are looking for a commercially minded and creative leader who thinks beyond campaign execution. You will be responsible for growing client accounts, identifying new business opportunities within existing partnerships, developing innovative marketing strategies, and leading a team to deliver measurable business results.

From building a brand's digital presence from the ground up to taking an established brand to the next level, you will understand what drives business growth and turn those opportunities into actionable strategies.

This role is ideal for someone who combines strong business sense, creative thinking, paid advertising knowledge, and leadership skills — someone who treats every account like their own business, takes ownership of client success, and inspires the team to deliver more than expected.

What You Will Be Responsible For

1. Account Growth & Business Strategy

• Take ownership of the growth, profitability, and long-term success of assigned client accounts.

• Develop account growth strategies based on each client's business objectives, market position, target audience, and competitive landscape.

• Identify opportunities to grow accounts from scratch, strengthen emerging brands, and expand the reach and market position of established brands.

• Proactively identify opportunities to expand existing client relationships through new campaigns, services, platforms, and marketing initiatives.

• Translate business challenges into clear marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth.

• Monitor account performance and identify opportunities to improve commercial results, client retention, and account value.

2. Creative Direction & Campaign Innovation

• Develop creative campaign concepts, content strategies, and marketing initiatives that make brands more engaging, relevant, and competitive.

• Challenge conventional approaches and bring fresh ideas to campaigns rather than simply executing client requests.

• Identify opportunities to make brands more distinctive through storytelling, creative content, social media, video, and integrated digital campaigns.

• Work closely with creative, video, and performance marketing teams to turn strategic ideas into effective campaigns.

• Ensure creative concepts are aligned with client objectives, audience insights, and measurable business outcomes.

• Stay informed about digital trends, consumer behaviour, emerging platforms, and new opportunities to improve campaign effectiveness.

3. Paid Advertising & Performance Marketing

• Understand and oversee paid advertising strategies across relevant digital platforms, including Meta Ads, TikTok Ads, Google Ads, and other suitable channels.

• Guide campaign planning, audience targeting, budget allocation, creative testing, and performance optimisation.

• Evaluate campaign performance using relevant metrics such as ROAS, CPA, CPC, CTR, conversion rates, and overall return on marketing investment.

• Work with performance marketing specialists to identify underperforming campaigns, recommend improvements, and maximise advertising efficiency.

• Ensure campaign decisions are supported by data, commercial objectives, and a clear understanding of the client's business.

• Communicate campaign results, insights, and recommendations to clients in a clear and commercially meaningful way.

4. Client Relationship & Business Ownership

• Act as a senior strategic partner to clients, understanding their business priorities, challenges, and long-term goals.

• Lead client meetings, presentations, business reviews, strategic discussions, and campaign planning sessions.

• Build trust by providing proactive recommendations, addressing concerns, and demonstrating a genuine understanding of the client's business.

• Manage client expectations, resolve escalations, and balance client needs with internal resources, timelines, and commercial considerations.

• Take ownership of client satisfaction, account retention, and opportunities to strengthen long-term partnerships.

• Ensure clients receive strategic value and measurable progress, rather than simply reports and campaign deliverables.

5. Team Leadership & Management

• Lead, mentor, and develop Account Managers and other relevant team members to improve their strategic thinking, client management, and commercial capabilities.

• Set clear objectives, establish priorities, allocate resources, and monitor team and account performance.

• Review account strategies, campaign proposals, presentations, and performance reports to maintain high standards.

• Empower team members to take ownership of their accounts while providing guidance on complex client issues and business decisions.

• Work collaboratively with creative, video, and performance marketing teams to ensure smooth execution and alignment across departments.

• Build a proactive, accountable, and solutions-oriented team culture.

• Take responsibility for team delivery, resource planning, and the overall quality of client service.

What We Are Looking For

• Minimum 5 years of experience in digital marketing, advertising, or a creative agency environment, with substantial experience in account management and strategic planning.

• Proven experience leading teams, managing multiple client accounts, and overseeing account growth.

• Strong business acumen, with the ability to understand client business models, identify growth opportunities, and connect marketing activities to commercial outcomes.

• Solid understanding of paid advertising, digital campaign performance, budget management, and data-driven optimisation.

• Strong creative thinking and the ability to develop fresh, relevant, and commercially viable marketing ideas.

• Experience managing both new or developing brands and established brands with more mature marketing needs.

• Excellent client relationship management, presentation, negotiation, and stakeholder management skills.

• Strong leadership, decision-making, problem-solving, and team development capabilities.

• A proactive, hands-on, and commercially responsible mindset, with the confidence to challenge assumptions and take ownership of results.

What Success Looks Like

• Client accounts demonstrate sustainable growth in business value, performance, and long-term partnership potential.

• Campaigns combine creative ideas with clear strategic objectives and measurable results.

• Paid advertising budgets are managed effectively, with performance evaluated against agreed business goals.

• Clients see the team as a strategic business partner rather than merely a service provider.

• Account Managers become more capable, independent, and commercially aware under your leadership.

• The team consistently delivers high-quality work while maintaining healthy account profitability and client retention.