Creative Strategist (Mobile Game Ads)

Omnilojo Pte. Ltd.; Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

Omnilojo Pte. Ltd. is seeking a creative thinker who can generate scroll-stopping ideas for mobile game ads. This role focuses on concepts, hooks, and narratives that drive installs; our pipelines handle execution, not video editing.

You’ll craft high-volume ideas, write briefs for production, and analyze trends to iterate. The ideal candidate thinks in ad ideas and variations that translate into installs and conversions, collaborating with UA and creative teams to scale what works.

Qualifications

• Strong creative instincts with a performance mindset — able to come up with multiple ideas quickly, while keeping outcomes like installs and conversions in mind (not just visual appeal or impressions)
• Deep understanding of short-form content & attention mechanics
• Ability to turn features into audience-first narratives
• Clear, structured thinking (clarity > polish)
• Familiar with TikTok-style / performance-driven creatives
• Curious, trend-aware, and idea-driven

Responsibilities

• Generate a high volume of ad ideas for short-form creatives
• Craft strong first 3-second hooks to capture attention
• Write simple scripts / briefs for production
• Create multiple variations of winning ideas
• Analyze trends, competitors, and performance to iterate
• Partner with UA & creative teams to scale what works

Job description

We’re looking for a creative thinker who can come up with scroll-stopping ideas for mobile game ads.

This role isn’t about video editing or production — our pipelines (including AI tools) handle execution Your focus is simple: come up with compelling concepts, hooks, and narratives that drive installs.

If you naturally think in ad ideas, variations, and what makes people stop scrolling, we’d love to hear from you.

What You’ll Do

• Generate a high volume of ad ideas for short-form creatives
• Craft strong first 3-second hooks to capture attention
• Write simple scripts / briefs for production
• Create multiple variations of winning ideas
• Analyze trends, competitors, and performance to iterate
• Partner with UA & creative teams to scale what works

What We’re Looking For

• Strong creative instincts with a performance mindset — able to come up with multiple ideas quickly, while keeping outcomes like installs and conversions in mind (not just visual appeal or impressions)
• Deep understanding of short-form content & attention mechanics
• Ability to turn features into audience-first narratives
• Clear, structured thinking (clarity > polish)
• Familiar with TikTok-style / performance-driven creatives
• Curious, trend-aware, and idea-driven

Nice to Have

• Strong interest in mobile games, with an understanding of player motivations and gameplay loops
• Experience in mobile games or performance marketing
• Understanding of common ad angles (fail/win, UGC, story-driven, etc.)
• Familiarity with GenAI video tools / AI creative workflows

What Success Looks Like

• This is a role that balances volume and quality
• We value people who can consistently generate lots of ideas quickly
• You should be able to say: “Here are 10 different ways to sell this feature”
• Success is ultimately measured by how well your ideas translate into installs and conversions, not just views or impressions