Industry Operations Manager - Go-To-Market, Singapore

TikTok; Singapore; Sur place; SGD 70 000 - 120 000; Plein temps

Résumé du poste

TikTok is seeking a data-driven Industry Operations professional in Singapore to drive growth across verticals. You will research market opportunities, analyze client portfolios, and support GTM strategies while collaborating with Sales, Product, and Marketing to execute regional initiatives.

You will design dashboards, perform deep-dive analyses, and build ROI models to guide regional programs and campaigns. Strong communication and multi-market coordination are essential.

Qualifications

• 3+ years in client services, account or campaign management in digital performance marketing.
• Solid understanding of digital media KPIs and how to optimize across awareness, consideration and performance objectives.
• Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
• Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
• Detail oriented, analytical and a creative problem solver.
• English must be used as a working language, with strong communication skills and good teamwork abilities.

Responsabilités

• Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights.
• Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives.
• Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation.
• Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities.
• Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership.
• Design and maintain dashboards and reporting frameworks to track regional performance, program health, and key business metrics.
• Perform deep-dive quantitative analysis on campaign performance, client behavior, and sales funnel metrics to uncover actionable insights.
• Translate data findings into clear narratives and visualizations for leadership reviews and business planning sessions.
• Collaborate with Sales, Client Solutions, Product, and Marketing teams to align on regional priorities and execution plans.

Connaissances

Client services

Account management

Campaign management

Digital marketing

Outils

Excel

Thinkcell

Tableau

Power BI

SQL

Python

R

Description du poste

About the team

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

About Role

The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.

Strategic Analysis & Market Intelligence

• Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights.
• Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives.
• Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation.
• Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities.
• Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership.

Data Analytics & Business Intelligence

• Design and maintain dashboards and reporting frameworks to track regional performance, program health, and key business metrics.
• Perform deep-dive quantitative analysis on campaign performance, client behavior, and sales funnel metrics to uncover actionable insights.
• Clean, manipulate, and analyze large datasets using SQL, Python, Excel, or BI tools to answer complex business questions.
• Translate data findings into clear narratives and visualizations for leadership reviews and business planning sessions.

Program Management & Operations Support

• Support the execution of regional initiatives, vertical acceleration programs, and product adoption campaigns.
• Track program KPIs, milestone progress, and cross-functional dependencies, identifying risks and recommending course corrections.
• Build project trackers, workflow templates, and standardized reporting frameworks to improve operational efficiency.
• Conduct post-mortem analysis on completed programs to document learnings and scale best practices.
• Collaborate with Sales, Client Solutions, Product, and Marketing teams to align on regional priorities and execution plans.

Stakeholder Enablement & Communication

• Prepare strategic presentations, business reviews, and executive summaries for leadership and cross-functional audiences.
• Support the creation of enablement materials, training content, and knowledge-sharing resources for regional teams.
• Assist in synthesizing feedback from field teams into actionable insights for product, policy, or process improvements.

Minimum Qualifications

• 3+ years in client services, account management, or campaign management in digital performance marketing, with hands‑on expertise in ads platforms.
• Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
• Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
• Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
• Detail oriented, analytical and a creative problem solver.
• English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others.
• Self‑driven, resilient, curious about new things, and able to make judgments on complex matters.

Preferred Qualifications

• Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields.
• Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar).
• Experience with SQL, Python, R, or other data analysis tools is a strong plus.
• Demonstrated ability to structure ambiguous problems, conduct hypothesis‑driven analysis, and derive actionable recommendations from data.
• Experience with strategy consulting, investment banking, business analytics, or tech company internships.
• Strong business acumen with the ability to connect quantitative insights to commercial outcomes.
• Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives.
• Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) or willingness to learn quickly.
• Experience building dashboards, reports, or BI solutions in professional or academic settings.
• Comfortable managing multiple workstreams and prioritizing based on impact and urgency.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.