Creative Marketing (Mobile Game Ads)

Omnilojo; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Omnilojo Pte. Ltd. seeks a creative thinker to develop scroll-stopping concepts for mobile game ads.

This role emphasizes ideation over video editing, leveraging AI-powered tools in our pipelines to craft hooks, narratives, and briefs that drive installs and conversions. You will generate high volumes of ideas, design 3‑second hooks, translate game features into compelling ad concepts, and collaborate with UA, Creative, and Marketing teams to test and scale winning ideas while exploring new

Qualifications

• Portfolio showing ability to generate ad concepts and narratives.
• Ability to craft hooks and angles for mobile game ads.
• Experience turning game features into audience-first stories.
• Familiar with TikTok-style and performance-driven formats.
• Curiosity about trends and testing new creative approaches.

Responsibilities

• Generate a high volume of creative concepts for short-form mobile game ads.
• Develop strong first 3-second hooks to capture attention and drive engagement.
• Translate gameplay features into simple, compelling ad concepts.
• Develop creative angles, narratives, scripts, and briefs for production.
• Explore multiple variations around successful concepts and angles.
• Analyze trends, competitor creatives, and campaign performance to identify opportunities.
• Collaborate with UA, Creative, and Marketing teams to test, iterate, and scale ideas.
• Continuously experiment with new formats and storytelling approaches.

Skills

Creative instincts

Performance mindset

Short-form content understanding

TikTok/UGC familiarity

Trend awareness

Job description

We’re looking for a creative thinker with a strong instinct for performance-driven content to develop scroll-stopping ideas for mobile game advertising.

This role is not focused on video editing or production. Our creative pipelines, including AI-powered tools, support the execution process. Your focus will be on the thinking: coming up with compelling concepts, hooks, narratives, and creative angles that make people stop scrolling — and ultimately drive installs and conversions.

If you naturally think in ad ideas, creative variations, and ways to turn a game feature into a compelling story, we’d love to hear from you.

What You’ll Do

• Generate a high volume of creative concepts and ideas for short-form mobile game ads
• Develop strong first 3-second hooks designed to capture attention and drive engagement
• Translate gameplay features and mechanics into simple, compelling ad concepts
• Develop creative angles, narratives, scripts, and briefs for production
• Explore multiple creative variations around successful concepts and winning angles
• Analyze trends, competitor creatives, audience behavior, and campaign performance to identify new opportunities
• Work closely with User Acquisition (UA), Creative, and Marketing teams to test, iterate, and scale high-performing ideas
• Continuously experiment with new formats, storytelling approaches, and creative trends

What We’re Looking For

• Strong creative instincts with a performance mindset — able to generate multiple ideas quickly while thinking about installs, conversions, and user acquisition outcomes
• A strong understanding of short-form content, attention mechanics, and what makes users stop scrolling
• Ability to turn game features and mechanics into audience-first stories and compelling ad narratives
• Familiarity with TikTok-style, UGC, and performance-driven creative formats
• Naturally curious, trend-aware, and constantly looking for new creative angles

Nice to Have

• Strong interest in mobile games, with an understanding of player motivations, game mechanics, and gameplay loops
• Previous experience in mobile gaming, advertising, User Acquisition, or performance marketing
• Understanding of common mobile game advertising angles such as fail/win, challenge, progression, UGC, problem/solution, story-driven, and curiosity-driven concepts
• Experience developing ad concepts, scripts, creative briefs, or short-form content

What Success Looks Like

• This role is about balancing volume, creativity, and performance. We’re looking for someone who can consistently generate strong ideas at speed and think beyond a single concept. You should be comfortable saying: "Here are 10 different ways we could sell this feature."\
• Ultimately, success is measured not simply by views or impressions, but by how well your creative ideas translate into installs, conversions, and scalable performance.

We care most about how you think, how you generate ideas, and how you approach creative problem-solving — not just how polished your final outputs look.