Content Marketing Manager

Flexport; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Flexport in Singapore seeks an experienced Marketing Manager APAC to own regional brand awareness, thought leadership, and media/PR across multiple markets. You will build our regional top-of-funnel engine in collaboration with global marketing and regional business teams.

You’ll develop and execute a multi-channel APAC marketing strategy, lead events, webinars, and content creation, and optimize campaigns with marketing automation and CRM platforms to drive lead generation.

Qualifications

• Experience running B2B content, field, or demand-gen marketing in a fast-moving, multi-market environment.
• Working knowledge of media and PR – ability to define targets and distribution strategy.
• Hands-on with Marketing Automation & CRM platforms (Salesforce, Pardot, HubSpot/Marketo).
• Analytics and reporting: dashboards, ROI, campaign metrics.
• Exposure to more than one APAC market; content and channels flex by country.
• Generalist mindset; comfortable with ambiguity and moving between channels.
• Excellent English (spoken and written); APAC language skills are a plus.
• Strong interpersonal skills for stakeholder collaboration across regions.

Responsibilities

• Develop and execute an integrated APAC marketing strategy spanning events, media/PR, and content.
• Plan APAC event presence across conferences, field events, and client gatherings; manage logistics and follow-up.
• Lead end-to-end lifecycle of regional webinars and events with global and regional teams.
• Define and own APAC media and PR strategy, build country-specific distribution plans.
• Produce regional content tailored to sub-regions (SEA, Greater China, India, Oceania).
• Evaluate external partners (PR agencies, event vendors, media) to expand brand footprint.
• Identify market-specific advertising opportunities to boost local awareness and leads.
• Utilize marketing automation and CRM to build landing pages and manage leads.
• Monitor trends and analytics to refine tactics across events, media, and digital channels.
• Identify market-specific ad opportunities to increase brand awareness.

Skills

Demand generation

Media & PR

Marketing automation

Lead scoring

Analytics & reporting

APAC markets

Generalist mindset

English fluency

Stakeholder mgmt

Video content

Tools

Salesforce

Pardot (Account Engagement)

HubSpot/Marketo

Job description

About Flexport:
At Flexport, we believe global trade can move the human race forward. That’s why it’s our mission to make global commerce so easy there will be more of it. We’re shaping the future of a $10T industry with solutions powered by innovative technology and exceptional people. Today, companies of all sizes - from emerging brands to Fortune 500s - use Flexport technology to move more than $19B of merchandise across 112 countries a year.

About Flexport:
At Flexport, we believe global trade can move the human race forward. That’s why it’s our mission to make global commerce so easy there will be more of it. We’re shaping the future of a $10T industry with solutions powered by innovative technology and exceptional people. Today, companies of all sizes - from emerging brands to Fortune 500s - use Flexport technology to move more than $19B of merchandise across 112 countries a year.

The recent global supply chain crisis has put Flexport center stage as we continue to play a pivotal role in how goods move around the world. We are proud to have the support of the best investors in the game who believe in our mission, solutions and people. Ready to tackle global challenges that impact business, society, and the environment? Come join us.

Your responsibilities as a Marketing Manager APAC include, but are not limited to the following:

About The Role
As the first dedicated owner for brand awareness, thought leadership, and media/PR in APAC, you will have the unique opportunity to establish new ground and build our regional presence from the bottom up. We're hiring a Marketing Manager to close that gap: a generalist across content, events, and media who can stand up APAC's top-of-funnel engine and build a credible local media presence, working closely with global marketing and regional business teams.

What You’ll do:

• Develop and execute an integrated, multi-channel APAC marketing strategy spanning events, media/PR, and content, aligned with global brand goals and regional growth priorities.
• Plan and execute APAC event presence across industry conferences, field/partner events, and high-touch client gatherings, managing end-to-end logistics, messaging, and follow-up.
• Lead the end-to-end lifecycle of our regional webinar and event programming, collaborating with global and regional stakeholders to drive targeted attendee engagement.
• Define and own APAC's media and PR strategy: establish press relationships, evaluate paid media channels, and build country-by-country distribution plans across target markets.
• Produce targeted regional content - including articles, social campaigns, and sales enablement assets - tailored to key sub-regions (South East Asia, Greater China, Indian Sub Continent, and Oceania).
• Evaluate and manage external partners, including regional PR agencies, event vendors, and media outlets, to expand our brand footprint.
• Identify and test market-specific advertising and sponsorship opportunities to build local brand awareness and support lead generation.
• Utilize marketing automation tools and CRM systems to build campaign landing pages, manage lead flows, and measure event and channel performance.
• Monitor market trends and campaign analytics to continually refine regional marketing tactics across events, media, and digital channels.
• Identify market-specific advertising opportunities to increase brand awareness.

What You’ll Bring:

• Experience running B2B content, field, or demand-gen marketing in a fast-moving, multi-market environment.
• Working knowledge of media and PR - comfortable defining press targets and a distribution strategy, not just executing campaigns.
• Marketing Automation & CRM: Hands-on proficiency with Salesforce and Salesforce Account Engagement (Pardot) (or similar platforms like HubSpot/Marketo), including lead scoring, nurturing, and funnel optimization.
• Analytics & Reporting: Proficiency in Excel/Google Sheets with a strong ability to build dashboards, track ROI, and analyze campaign performance metrics.
• Exposure to more than one APAC market and an instinct for where content and channels need to flex by country.
• A generalist mindset - happy moving between content, events, and media in a single week, and comfortable with ambiguity.
• Excellent English (spoken & written); additional APAC language skills a plus for localised content and YouTube/video work.
• Stakeholder Management: Strong interpersonal skills to collaborate seamlessly with regional GMs, global US teams, sales leaders, and external vendors.

Commitment to Equal Opportunity
At Flexport, our ability to fulfill our mission of making global commerce easy and accessible relies on having a diverse, dedicated and engaged workforce. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, physical and mental disability, health status, marital and family status, sexual orientation, gender identity and expression, military and veteran status, and any other characteristic protected by applicable law.

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