Content Marketing (Chinese) Specialist

Best World International Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Best World International Ltd seeks a skilled Content Producer and Transcreator to deliver Chinese-language marketing content across Simplified and Traditional Chinese for China-exclusive products. You will translate and adapt English brand content, develop SEO-optimised Chinese content, and ensure brand voice consistency across campaigns.

In addition, you will manage social media content in Chinese, engage with audiences, and support KOC outreach.

Qualifications

• Degree in Chinese Language, Marketing, Communications or related field.
• 2–3 years of experience in content marketing or copywriting.
• Native-level proficiency in Simplified and Traditional Chinese.
• Strong Chinese copywriting, editing and proofreading skills.
• Good command of English with ability to translate to natural Chinese.
• Interest in the skin care, health and wellness industries.
• Strong project management and cross-functional collaboration.
• Resourceful, proactive and independent.
• Collaborative team player with a positive attitude and problem-solving skills.

Responsibilities

• Transcreate English brand content into Chinese for Chinese-speaking markets.
• Produce original Chinese-language marketing content for China-exclusive products.
• Develop SEO-optimised Chinese content per keyword strategy.
• Review and maintain Chinese-language website content.
• Adapt English social media content into Chinese (Traditional) for markets.
• Monitor community activity and respond in Chinese.
• Support KOC outreach for Chinese-speaking markets.
• Work with Chinese-speaking regional counterparts and distributors.
• Collaborate with internal stakeholders for product positioning and naming.
• Update marketing materials and asset database.
• Execute content workflows, coordinate timelines and push process improvements.
• Support other marketing events and activities as required.

Skills

Copywriting

Editing

Proofreading

Chinese fluency

English translation

Project coordination

Cross-functional collaboration

Independent worker

Education

Bachelor’s degree in Chinese Language/Marketing/Communications

Job description

Job Responsibilities

1. Content Production & Transcreation

• Transcreate English brand content into Chinese (Simplified and Traditional) for distribution across Chinese-speaking markets, ensuring accuracy, cultural relevance and brand voice consistency.
• Produce original Chinese-language marketing content for China-exclusive products, including packaging content and marketing materials.
• Develop SEO-optimised Chinese content in line with the keyword strategy provided by the Performance Marketing team.
• Review and maintain Chinese-language website content to ensure accuracy, relevance and consistency with brand messaging.

2. Social Media & Community

• Adapt and transcreate English social media content into Chinese (Traditional), ensuring the tone is appropriate for relevant markets.
• Monitor community activity, respond to feedback, enquiries and comments in Chinese, and surface audience insights where valuable.
• Support key opinion consumer (KOC) outreach and collaboration for Chinese-speaking markets.

3. Regional Collaboration & Operations

• Work closely with Chinese-speaking regional counterparts and distributors to ensure content is locally relevant, commercially effective and aligned with regional campaign priorities.
• Collaborate with internal stakeholders to support product positioning and contribute to Chinese product naming.
• Update marketing materials, maintain the content asset database and ensure Chinese language assets are accessible to regional teams.
• Execute established content development and approval workflows, coordinate timelines and contribute to process improvements.
• Support other marketing events and activities as required.

Requirements

• Degree in Chinese Language, Marketing, Communications or other related fields.
• 2 to 3 years of work experience in content marketing, copywriting or a related role.
• Excellent command of Chinese, with native-level proficiency in both Simplified and Traditional Chinese.
• Strong Chinese copywriting, editing and proofreading skills.
• Good command of English with the ability to accurately translate English content into natural Chinese.
• Knowledge of and a keen interest in the skin care, health and wellness industries.
• Strong project management and coordination skills, with the ability to manage multiple priorities and collaborate with multiple stakeholders from cross-functional departments.
• Resourceful, proactive and able to work independently.
• A collaborative team player with a positive attitude and strong problem-solving skills.