Content Creator

Koocester Group; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Koocester Group in Singapore is seeking a hands-on Content Creator focused on lead generation and performance content. You will be in shoots, in edits, and in performance reviews to turn ideas into content that drives leads and revenue.

This role demands execution-first mindset, fast iteration, and close collaboration with Sales and Editors to produce high-volume, conversion-focused content that performs.

Qualifications

• Experience in content creation/marketing/media
• Proven ability to execute content consistently and improve performance
• Strong understanding of social media platforms, hooks, storytelling

Responsibilities

• Plan and execute daily content output (short-form & long-form)
• Involved in filming direction and on-ground execution
• Collaborate closely with Sales and Editors
• Write hooks, captions, and CTAs; guide editors on flows and cuts
• Drive content to convert into leads and revenue

Skills

Content creation

Marketing

Performance-driven

Job description

Content Creator (Lead Generation & Performance Content)Koocester Group, Singapore

Role ObjectivePlan, create, and execute high-performing content that drives views, engagement, and qualified leads daily.

You are not just planning content.You are producing content that performs and converts.

What This Role Really Is

You are not a strategist sitting behind a screen.

You are:

• In shoots
• In edits
• In performance reviews

You turn:ideas → content → leads → revenue

If content is noise, you make itperform.

Key Responsibilities

1. Content Execution (CORE FOCUS)

• Plan and executedaily content output(short-form + long-form)
• Be involved in:Filming Direction and On-ground execution
• Work closely with, Sales and Editors

You are accountable for:

Content going live and performing, not just ideas

2. Content That Converts (NOT JUST VIEWS)

• Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent
• Ensure every content answers:

“What action should the viewer take?”

3. Performance Optimisation (DAILY LOOP)

• Review performance of content to Views Retention Leads generated
• Continuously improve to Hooks & Video structure Pacing

This is a daily feedback loop, not monthly reporting

4. Content → Leads Execution

• Implement to Lead forms, CTAs, Funnel links
• Work with team to Improve conversion rates and Reduce friction

5. Copy & Creative Direction

• Write Hooks, Captions, CTAs
• Guide editors on, Flows, Cuts, Emphasis

6. Collaboration (Execution-Focused)

• Work with Sales / partnerships → align on lead goals,

  Content Marketer (you) team → ensure smooth shoots,

  Editors → ensure fast turnaround

KPIs (NON-NEGOTIABLE)

• Number of content pieces published weekly
• Views per content
• Retention rate
• Leads generated per content
• % of content that converts into leads

Requirements

Experience & Skills

• Experience in: Content creation / marketing / media
• Proven ability to: Execute content consistently and Improve performance over time
• Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour

Mindset (CRITICAL)

• Execution-first (not idea-only)
• Fast-moving
• Obsessed with performance
• Takes ownership of output

You Are:

• Comfortable being on shoots
• Hands-on with content
• Willing to test, fail, and iterate quickly

NOT THIS ROLE

This is NOT for someone who:

• Only wants to plan
• Only wants to manage
• Only wants to analyse

Performance Expectations

• Consistent, high-volume content output
• Content that improves over time
• Clear contribution to leads and revenue
• Fast iteration and improvement cycles

Why Join Koocester

• High ownership, your work directly impacts revenue
• Fast-paced environment, no slow corporate cycles
• Work with real founders and businesses
• Build content that actually converts, not just looks good

You are not here to plot content.You are here to make content perform.