Content Creator (Marketing)

KOOCESTER GROUP PTE. LTD.; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

Koocester Group, Singapore invites a Marketing-focused Content Creator to plan campaigns that convert views into leads and revenue. You will translate business goals into campaign plans, craft compelling content, and measure impact across Instagram, TikTok and YouTube.

You will write scripts, direct shoots, brief editors, and coordinate with sales to publish content on schedule while tracking weekly metrics and iterating based on results for ongoing improvement.

Qualifications

• At least 2 years in marketing, content marketing or social media marketing.
• Experience planning and running campaigns from start to finish, organic and paid social.
• Strong grasp of Instagram, TikTok and YouTube, hooks, storytelling and audience behaviour.
• Comfortable with numbers: read dashboards and know what to change.
• Hands-on: on shoots and in the edit, not only planning.

Responsibilities

• Plan campaigns: build monthly plans from demand, trends, calendar and competitive insights.
• Create and run the content: write scripts, direct shoots, and coordinate with editors and sales.
• Drive leads, not just views: connect content to lead forms and funnels.
• Measure and improve: review views, retention, engagement and leads weekly; report results.

Skills

Campaign planning

Content marketing

Social media marketing

Video content creation

Analytics & reporting

Tools

Canva

Google Analytics

Meta Ads Manager

Job description

Content Creator (Marketing and Campaigns)

Koocester Group, Singapore

About the role

Koocester is a luxury lifestyle media platform covering homes, business, food, autos and wealth. We are looking for a marketing-minded Content Creator who plans campaigns, not just posts.

You will turn a business goal into a campaign plan, create the content that carries it, and measure whether it brought in views, engagement and qualified leads.

What you will do

Plan campaigns

Build monthly campaign plans from search demand, trends, the calendar and what competitors are winning with

Set the goal, audience, message, channels and success measures for every campaign before anything is shot

Turn each campaign into a content calendar with clear hooks, formats and calls to action

Create and run the content

Write scripts, direct shoots and handle on-ground execution for short and long form video

Write hooks, captions and calls to action that move people to act

Brief editors and work with producers and sales so content goes live on time

Drive leads, not just views

Connect content to lead forms, landing pages and funnel links

Make sure every piece answers one question: what should the viewer do next?

Measure and improve

Review views, retention, engagement and leads every week

Report what worked, what did not, and what the next campaign will change

Test new hooks, formats and offers quickly

What success looks like

Campaigns planned ahead, each with a clear goal and a measured result

Consistent weekly content output

Growing views, retention and leads from one campaign to the next

A clear contribution to client results and revenue

What we are looking for

At least 2 years in marketing, content marketing or social media marketing

Experience planning and running campaigns from start to finish, organic and paid social

Strong grasp of Instagram, TikTok and YouTube, hooks, storytelling and audience behaviour

Comfortable with numbers: you can read a dashboard and know what to change

Hands-on: happy to be on shoots and in the edit, not only in planning

Organised, fast and accountable for your own output

Why Koocester

Your campaigns directly drive revenue for real founders and brands

A fast-paced team with no slow corporate cycles

Room to own campaigns from idea to result