Content Creator

TBWA\\Group Singapore; Singapore; On-site; SGD 52,000 - 70,000; Full time

Job summary

TBWA Group Singapore seeks a content professional to lead digital content across social platforms, collaborating with integrated teams to deliver bold work aligned with client briefs.

You will champion content strategy, production, and trends, mentoring junior content creators and ensuring high-quality deliverables from concept to delivery in a fast-paced agency environment.

Qualifications

• Agency experience in digital content execution and best practices.
• Strong understanding of online audiences and social platforms.
• Proficiency with creative software for design and video production.
• Excellent presentation and communication with clients and teams.

Responsibilities

• Collaborate on the execution/production of multiple projects from concept to completion, coordinating with in-house resources and third-party vendors.
• Develop ideas from strategy and consumer insights to meet clients’ business objectives.
• Stay up-to-date with production concepts, tools, and techniques and apply them to work.
• Lead and mentor junior content creators/interns.
• Communicate and present rationale for ideas to Creative Directors and clients.

Skills

Social audience understanding

Conceptual thinking

Communication

Production execution

Presentation skills

Tools

Adobe Illustrator

Adobe Photoshop

InDesign

After Effects

Premiere Pro

Job description

• Understand strategy and consumer insights to sell/recommend ideas brave and effective ideas.
• Effectively work on briefs across industries.
• Proactive in bringing new ideas/concepts for the brands/clients they work with
• Constantly striving to deliver disruptive ideas
• Comfortable in communicating and presenting rationale for selling/recommending creative ideas to Creative Directors and Clients

Content Production

• Passionate about content creation craft, delivering work of the highest quality
• Key role in execution/production of multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Strong knowledge of all phases of production and digital media, and supervise on behalf of the company/clients when necessary.
• Understand strategy and consumer insights, building off these to develop ideas that delivers on clients’ business objectives
• Good understanding of production concepts. tools, and techniques

Business Acumen

• Display knowledge of the industry and client's business
• Curious about the business and how it works with an open mind and willingness to learn this side.
• Recognise the commercial implications of agency decisions and external influences, and manage the internal and client conversations arising from these.

People Management

• Collaborate and support the creative process with the Creative Leads and other internal teams to deliver great work
• Key creative contact with integrated teams, engage the team to deliver the best output possible based on the brief.
• Manage and mentor Jr Content Creators/interns

Digital

• Constantly up skilling, proactively keeping up with trends in the content creator & social media arena including platform formats and knowledgeable in incorporating them into creative work
• Up to date with popular culture/trends/technology/practices and know when to adopt/adapt these information effectively to the work
• Capable of working across social and digital assets with good ability

Leadership

• Solutions orientated, develops solutions to mid-level issues.

Job Specifications

1. Professional

• At least 1-3 years of working in an agency environment with expertise in digital content execution and best practices.
• Knowledge and thirst to investigate, innovate, and develop creative output with an emphasis on website, social, and mobile application.

2. Knowledge and Skills Required

• Skilled creator who understands the motivations of online audiences on social platforms
• Strong conceptual ability with the ability to write, design and art direct for social content
• Adobe software - Illustrator, Photoshop, In Design, After Effects and Premiere Pro
• Effective in executing various aspects of production
• Communicate clearly & honestly with managers, peers and clients
• Must have excellent presentation skills

3. Attributes

• Team player with a ‘hands-on’ approach
• Responsible, with a ‘can do’, willing and positive attitude to be a support system for our clients
• Ability to work under tight deadlines with multiple projects
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
• Reliability, i.e. resilience, confidence, tenacity and maturity
• Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues
• Open to feedback and acts on it accordingly and quickly