Content Creator

KOOCESTER GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Koocester Group in Singapore is seeking a hands-on Content Creator (Lead Generation & Performance Content) to plan, produce, and publish high-performing content that drives views, engagement, and qualified leads daily. You will be on shoots, in edits, and in performance reviews, ensuring content not only looks good but also converts.

You will collaborate with Sales and Editors, crafting hooks, CTAs, and flows that navigate viewers toward lead forms and funnel links.

Qualifications

• Experience in content creation/marketing/media.
• Proven ability to execute content consistently and improve performance.
• Strong understanding of social media platforms, hooks, storytelling, and audience behaviour.

Responsibilities

• Plan and execute daily content output (short-form + long-form).
• Involve in filming direction and on-ground execution.
• Collaborate with Sales and Editors to ensure content converts leads.

Skills

Content creation

Marketing

Social media

Storytelling

Job description

Content Creator (Lead Generation & Performance Content)

Koocester Group, Singapore

Role Objective

Plan, create, and execute high-performing content that drivesviews, engagement, and qualified leads daily.

You are not just planning content.
You areproducing content that performs and converts.

What This Role Really Is

You are not a strategist sitting behind a screen.

You are:

• In shoots
• In edits
• In performance reviews

You turn:
ideas content leads revenue

If content is noise, you make itperform.

Key Responsibilities

1. Content Execution (CORE FOCUS)

• Plan and executedaily content output(short-form + long-form)
• Be involved in:Filming Direction and On-ground execution
• Work closely with, Sales and Editors

You are accountable for:

Content going live and performing, not just ideas

2. Content That Converts (NOT JUST VIEWS)

• Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent
• Ensure every content answers:

“What action should the viewer take?”

3. Performance Optimisation (DAILY LOOP)

• Review performance of content to Views Retention Leads generated
• Continuously improve to Hooks & Video structure Pacing

This is adaily feedback loop, not monthly reporting

4. Content Leads Execution

• Implement to Lead forms, CTAs, Funnel links
• Work with team to Improve conversion rates and Reduce friction

5. Copy & Creative Direction

• Write Hooks, Captions, CTAs
• Guide editors on, Flows, Cuts, Emphasis

6. Collaboration (Execution-Focused)

• Work with Sales / partnerships align on lead goals,
  Content Marketer (you) team ensure smooth shoots,
  Editors ensure fast turnaround

KPIs (NON-NEGOTIABLE)

• Number of content pieces published weekly
• Views per content
• Retention rate
• Leads generated per content
• % of content that converts into leads

Requirements

Experience & Skills

• Experience in: Content creation / marketing / media
• Proven ability to: Execute content consistently and Improve performance over time
• Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour

Mindset (CRITICAL)

• Execution-first (not idea-only)
• Fast-moving
• Obsessed with performance
• Takes ownership of output

You Are:

• Comfortable being on shoots
• Hands-on with content
• Willing to test, fail, and iterate quickly

NOT THIS ROLE

This is NOT for someone who:

• Only wants to plan
• Only wants to manage
• Only wants to analyse

Performance Expectations

• Consistent, high-volume content output
• Content that improves over time
• Clear contribution to leads and revenue
• Fast iteration and improvement cycles

Why Join Koocester

• High ownership, your work directly impacts revenue
• Fast-paced environment, no slow corporate cycles
• Work with real founders and businesses
• Build content that actually converts, not just looks good

You are not here to plan content.
You are here tomake content perform.