Brand Director

RSM - Singapore; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

RSM - Singapore is engaged with an international advertising agency client seeking a senior account director to lead client relationships, strategy, and delivery across print, digital and content production. You will steer cross-functional teams, manage profitability, and ensure client objectives are met with innovative, award-worthy output.

The role requires deep industry knowledge, leadership experience, and the ability to grow business while maintaining strong partnerships with senior clients

Qualifications

• At least 7 years experience in advertising/marketing or related service delivery.
• Leadership experience managing an account servicing team or project teams.
• Strong financial planning and budget management experience.

Responsibilities

• Risk management of projects in execution and delivery phases.
• Anticipate potential issues and proactively find effective solutions, mitigations, or contingencies.
• Strong organisational skills and oversight of project and asset management, and finance tracking.
• Manage profitability of project costs against resource utilisation and provide solutions when required.
• Responsible for P&L – sustaining account growth, diversification and profitability.
• Continuously seek opportunities to grow the business and expand client relationships.
• Aware of SOWs for social and digital projects and how to apply best practices.
• Partner with creative teams to ensure high-quality solutions that meet client objectives.
• Lead cross-functional interactions and foster a productive team culture.
• Demonstrate creative problem solving and influence in internal processes and client work.
• Provide coaching and performance feedback to reporting team.
• Establish strong partnerships with mid-to-senior clients as the go-to senior solutions lead.
• Understand industry and social/digital trends and evaluate their impact on clients.

Skills

Relationship management

Presentation skills

Cross-functional leadership

Strategic thinking

Multi-tasking

Job description

Our client is an international advertising agency with headquarter in New York. They were also named as a Global Agency Network of the Year.

Responsibilities

Administrative / Operational

• Risk management of projects in execution and delivery phases
• Anticipate potential issues and proactive in finding effective solutions, mitigations, or contingencies.
• Strong organisational skills and oversight of project and asset management, and finance tracking.

Business Acumen

• Manage profitability of project costs against resource utilisation, able to provide solutions when required.
• Responsible for P&L - sustaining account growth, diversification and profitability
• Constantly and creatively looking for opportunities to grow the business
• Aware of how to be effective in SOWs, including for social and digital projects.

Client Management

• Pro-active client development - drive business conversations to expand business/relationships and anticipate potential strategic & business issues and challenges
• Establish strong partnership connections with mid to senior clients as the go to senior person for solutions and platform for transparency in raising off record ad-hoc issues.
• Gatekeeper for strategic input, ensuring work and creative briefs align with client objectives
• Foresee and solve strategic problems and challenges for clients
• Act as an escalation point for the team in resolving issues. Supports the team in confidently navigating through problems.
• In-depth understanding of industry trends and their impact on client and company's businesses
• In-depth understanding of social / digital trends and best practices; know what works, how to incorporate these into projects and how to evaluate their effectiveness.

Creative

• Partner to the creative team, collaborate confidently, responsible for pushing and selling the best creative solution and quality of work to solve the clients business problem
• Cognisant of recent award winning works/industry best practices especially relevant to the client industry

People Management

• Lead effective cross functional interaction and create a conducive environment / culture for the team and client
• Supervise, train, and manage performance of team members
• Provide clear and nurturing feedback to reporting team.

Leadership

• Positive influencing skills, building up your own brand.
• Demonstrate ability for creative problem solving in how they approach every task - whether that's identifying a way to improve the internal process, or co-creating an inspiring way to sell in the work.

Requirements

Knowledge Required

• At least 7 years relevant experience with a sound knowledge of print, digital and content production processes
• Leadership experience in managing an account servicing team
• Sound financial planning and budget management experience

Skills Required

• Excellent relationship management and presentation
• The ability to multi-task and provide holistic leadership support across a range of clients

Attributes

• Team player with a 'hands-on' approach
• Responsible, with a 'Can do', willing and positive attitude to be a support system for our clients
• Ability to work under tight deadlines with multiple projects
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
• Reliability, i.e. resilience, confidence, tenacity and maturity
• Personal, enthusiastic and committed - capable of gaining trust and respect from colleagues
• Experience working across the tourism, travel, luxury and/or automotive industry, an advantage