Senior Social Media Executive

TBWA\\Group Singapore; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

TBWA Group Singapore is seeking a Senior Social Media Executive to manage day-to-day social content across client channels. You will plan content, support campaign delivery, and ensure timely, engaging content aligned with strategy.

The role requires a strong understanding of social platforms, audience trends, and collaboration with the wider team to deliver best-in-class digital experiences. A keen eye for detail and a hands-on attitude are essential.

Qualifications

• 2–4 years of relevant experience with solid understanding of social, digital, and content production processes.
• Experience managing social media channels and supporting campaign execution.
• Familiarity with reporting, analytics, and content scheduling tools.

Responsibilities

• Good brief writing skills for studio and feedback briefs.
• Able to develop and tweak timelines to deliver on time and to standard.
• Clear status updates on project statuses, next steps, and risks.
• Budgeting understanding: formats, effort levels, and processes.
• Knowledge of Meta Business Manager and Sprinklr/Brandwatch; ensure media plan assets and captions are correct.
• Independently plan content and flighting efficiently.
• Analyse data and extract insights to provide tangible recommendations.
• Produce reports showing measurable results aligned with campaign goals.
• Keep informed about client industry trends and translate into strategy and content planning.
• Clear client and internal communication across teams and with clients.

Skills

Communication

Writing

Attention to detail

Social platforms

Organization

Team collaboration

Tools

Meta Business Manager

Sprinklr

Brandwatch

Content scheduling tools

Job description

The Senior Social Media Executive supports the day-to-day management, content planning, and execution across the client’s social media channels. They are responsible for maintaining brand presence, supporting campaign delivery, and ensuring content is timely, engaging, and aligned with strategy. The role requires a strong understanding of social media platforms, audience behaviours, and trends, as well as the ability to collaborate closely with the wider team to deliver best-in-class social content. The ideal candidate is highly active on social media, with a keen eye for detail and a passion for creating impactful digital experiences.

Key Responsibilities

Administrative / Operational

• Good brief writing skills (for studio, simple and feedback briefs).
• Able to develop and tweak timelines efficiently and effectively to ensure work is delivered on time and according to standard.
• Has clarity on project statuses, next steps, potential challenges / red flags.
• Good understanding of budgeting; formats, effort level, processes

Content Management

• Good knowledge on Meta Business Manager and our subscribed platforms; Sprinkr / Brandwatch
• Accurate and meticulous in ensuring the media plan has the correct asset / caption / channel involved.
• Independently content plan and content flighting efficiently.

Reporting

• Able to analyse and extract insights from data to give both tangible and meaningful recommendations
• Produce reports that show measurable results with good understanding of campaign goals

Strategy and Business

• Informed of what’s happening in the client’s industry/business.
• Possess general strategic understanding of social campaign and content planning
• Curious about the business and how it works with an open mind and willingness to learn this side.

People Management

• Clear understanding and decoding of client feedback and responses required
• Manage general internal and external communication amongst working team and clients

Job Specifications

1. Knowledge and Experiences Required

2–4 years of relevant experience with a solid understanding of social, digital, and content production processes

Experience managing social media channels and supporting campaign execution

Familiarity with reporting, analytics, and content scheduling tools

Experience working retail and/or government accounts is an advantage

2. Skills Required

• Strong communication and writing skills
• Excellent attention to detail and a good sense of visual and brand alignment
• Ability to manage multiple platforms, timelines, and deliverables simultaneously
• Strong organisational skills and the ability to work collaboratively with creative and account servicing teams

3. Attributes

• Team player with a ‘hands-on’ approach
• Responsible, with a ‘can do’, willing and positive attitude to be a support system for our clients
• Ability to work under tight deadlines with multiple projects
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
• Reliability, i.e. resilience, confidence, tenacity and maturity
• Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues
• Experience working across the tourism, travel, luxury and/or automotive industry, an advantage