Content & Campaign Manager

L'OREAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Growth opportunities

Real responsibility from day 1

Inclusive environment

Job summary

L’Oréal Singapore is seeking a Dynamic Content & Campaign Lead to drive end-to-end planning, creation and adaptation of assets for the SAPMENA zone. You will translate global brand strategies into culturally resonant activations across beauty categories, collaborating with agencies and local brand teams.

You bring a sharp creative eye, strong governance, and data-driven optimisation, with at least 4 years in the beauty industry and fluent English. SAPMENA language knowledge is a plus.

Qualifications

• Beauty trends & category acumen in skincare, makeup or haircare.
• Content strategy across social, media and e-commerce platforms.
• Project governance for multi-market campaigns with agencies and stakeholders.
• Data-driven optimisation using campaign metrics and insights.
• Cross-cultural collaboration across regional and local teams.
• Operational proficiency in English with strong briefing and presentation skills.

Responsibilities

• Campaign Strategy & Hub Planning: Build integrated multi-market content calendars and briefing workflows aligned with regional priorities.
• Content Creation, Localization & Production: Oversee asset creation and adaptation across TV, OOH, social, video, and e-commerce formats while ensuring compliance and local relevance.
• Cross-Functional Orchestration: Collaborate with global/regional partners to manage timelines and asset delivery.
• Performance & Optimisation: Analyse post-campaign metrics and translate learnings into creative improvements.

Job description

You lead the end-to-end planning, creation and adaptation of assets, and rollout of campaigns for L'Oréal Paris across the SAPMENA (South Asia Pacific, Middle East and North Africa) zone, reporting into the DMI Hub Content Lead.

Working at the intersection of creative agencies, global brand team, Zone partners and local brand teams, you translate global brand strategies into culturally resonant activations.

• Campaign Strategy & Hub Planning: Build integrated multi-market content calendars and clear briefing workflows that align regional brand priorities.
• Content Creation, Localization & Production: Oversee beauty asset creation and adaptation across TV, OOH, social, video, and e-commerce formats, ensuring content is legally compliant, on-brand, and tailored to local consumer nuances.
• Cross-Functional Orchestration: Partner closely with global and regional creative agency partners, global brand HQ, regional Zone and country brand managers to manage timelines and secure on-time asset delivery.
• Performance & Optimisation: Analyse post-campaign performance metrics and synthesize learnings to continuously improve creative impact and engagement.

We Are Looking For

You bring a sharp creative eye paired with rigorous project governance across diverse markets. You bring:

Beauty & Category Acumen: Strong understanding of beauty trends, category visual codes, and consumer storytelling across skincare, makeup, or haircare.

Content Strategy: Proven ability to plan and adapt cross-channel assets, deep understanding of social, media, and e-commerce platforms.

Project Governance: Track record of coordinating multi-market marketing campaigns with external agencies and internal stakeholders under firm launch timelines.

Data-Driven Optimisation: Practical skill in interpreting campaign metrics and consumer insights to inform creative recommendations.

Cross-Cultural Collaboration: Ability to navigate diverse regional stakeholders, brand teams, and local market nuances with clarity.

Experience in Beauty Industry: We are looking for candidates having at least 4 years of experience in a similar role in the beauty industry

Operational Proficiency: Professional working proficiency in English with strong briefing and presentation skills; knowledge of regional SAPMENA languages is an advantage.

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

Other Information

• L'Oréal fosters an inclusive environment where people of all ethnicities, social backgrounds, ages, religions, genders, sexual orientations, and abilities are welcomed, supported, and celebrated
• Employees are encouraged to take risks, grow beyond their potential, and contribute to societal and environmental causes through brand initiatives