Beauty Campaign Lead, Multi-Market Content & Growth

L'OREAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Growth opportunities

Real responsibility from day 1

Inclusive environment

Job summary

L’Oréal Singapore is seeking a Dynamic Content & Campaign Lead to drive end-to-end planning, creation and adaptation of assets for the SAPMENA zone. You will translate global brand strategies into culturally resonant activations across beauty categories, collaborating with agencies and local brand teams.

You bring a sharp creative eye, strong governance, and data-driven optimisation, with at least 4 years in the beauty industry and fluent English. SAPMENA language knowledge is a plus.

Qualifications

• Beauty trends & category acumen in skincare, makeup or haircare.
• Content strategy across social, media and e-commerce platforms.
• Project governance for multi-market campaigns with agencies and stakeholders.
• Data-driven optimisation using campaign metrics and insights.
• Cross-cultural collaboration across regional and local teams.
• Operational proficiency in English with strong briefing and presentation skills.

Responsibilities

• Campaign Strategy & Hub Planning: Build integrated multi-market content calendars and briefing workflows aligned with regional priorities.
• Content Creation, Localization & Production: Oversee asset creation and adaptation across TV, OOH, social, video, and e-commerce formats while ensuring compliance and local relevance.
• Cross-Functional Orchestration: Collaborate with global/regional partners to manage timelines and asset delivery.
• Performance & Optimisation: Analyse post-campaign metrics and translate learnings into creative improvements.

Job description

L’Oréal Singapore is seeking a Dynamic Content & Campaign Lead to drive end-to-end planning, creation and adaptation of assets for the SAPMENA zone. You will translate global brand strategies into culturally resonant activations across beauty categories, collaborating with agencies and local brand teams.

You bring a sharp creative eye, strong governance, and data-driven optimisation, with at least 4 years in the beauty industry and fluent English. SAPMENA language knowledge is a plus.