Community Manager

MORROW & MORROW Medical; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

MORROW Health in Singapore is seeking a Community Manager to build MORROW's external community and advocacy ecosystem, driving awareness, engagement, visits and membership interest.

You will develop relationships with KOLs, influencers, creators and advocates, translating them into measurable activations and audience growth for MORROW, while coordinating with CRM/Sales to convert prospects into members. The role emphasizes growth, engagement and sustained advocacy.

Qualifications

• 5+ years in community management, influencer engagement or related roles
• Proven ability to build relationships with KOLs, influencers, creators and external communities
• Strong outreach and collaboration skills to develop partnerships
• Experience creating community initiatives or activations driving growth or leads
• Solid understanding of social media and creator ecosystems
• Commercial mindset with emphasis on engagement and conversion
• Excellent written and verbal communication; stakeholder management
• Collaborative, entrepreneurial, with interest in health and wellness

Responsibilities

• Source, qualify, and manage relationships with KOLs and influencers for MORROW campaigns and activations
• Build relationships with creators, UGC contributors and organic advocates for MORROW
• Identify and engage external communities to expand MORROW’s reach
• Develop and execute community-led activations to drive awareness, visits, leads, and membership interest
• Own outreach and attendance generation for activations and coordinate with CRM/Sales for follow-up
• Maintain relationships with participants to encourage ongoing engagement and future conversions
• Support ambassador and referral programmes to strengthen member advocacy
• Monitor performance and optimize community initiatives and activation formats
• Collaborate with internal teams and external partners for events and activations

Skills

Relationship building

KOL engagement

Influencer collaboration

Activation planning

Social media understanding

Communication

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

MORROW Health

MORROW Health is Singapore’s largest integrated fitness and recovery destination, designed to help individuals build healthier, more resilient lives through intentional daily habits. Grounded in lifestyle medicine, MORROW Health brings together physical activity, nutrition, restorative sleep, stress management, avoidance of risky substances, and social connection through structured programmes and purpose-built environments that make sustainable lifestyle change achievable. Supported by evidence-informed practice and data from wearables and lifestyle inputs, MORROW Health helps members recognise patterns, build consistency, and stay accountable—turning insight into everyday action that supports long-term vitality, strength, and clarity, without medical diagnosis or treatment.

Location: Singapore

ReportsTo: Head of Content & Education

Role Overview

The Community Manager is responsible for building and activating MORROW's external community and advocacy ecosystem to grow awareness, engagement, visits and membership interest.

The role develops relationships with KOLs, influencers, creators, advocates and relevant communities, and translates these relationships into measurable activations and audience growth for MORROW.

Key Responsibilities

1. KOL & Influencer Relationships

Source, qualify, develop and manage relationships with relevant KOLs and influencers, identifying opportunities for MORROW collaborations and activations.

2. Creator, UGC & Organic Advocacy

Build relationships with creators, UGC contributors and organic advocates to generate authentic third-party participation, content and advocacy for MORROW.

3.External Community Building

Identify and develop relationships with relevant external communities, networks and groups that can expand MORROW’s reach and introduce new audiences into the ecosystem.

4. Community Activations

Develop and execute community-led activations designed to drive awareness, visits, leads and membership interest, including open houses, talks, community sessions, experiences and social activations.

5. Audience Acquisition & Conversion

Own outreach, invitations and attendance generation for community activations, and work with CRM/Sales to move relevant prospects into the appropriate funnel for follow-up and conversion.

6. Community Nurturing

Maintain relationships with participants and advocates following activations to encourage continued engagement, repeat participation, advocacy and future conversion opportunities.

7. Activation & Event Support

Support community-led events and activations as a secondary component of the role, with a focus on audience acquisition, KOL and community engagement rather than general event operations. Manage smaller community activations internally and coordinate with relevant internal teams or external event management support where required.

8. Ambassador & Referral Programmes

As MORROW’s membership scales, develop and manage structured Ambassador and Referral Programmes to strengthen member advocacy and acquisition.

9. Performance Tracking & Optimisation

Track community and activation performance across the funnel and identify which relationships, audiences and activation formats should be scaled, improved, or discontinued.

Key Performance Outcomes

Success in this role will be measured through:

• Growth and quality of MORROW’s KOL, influencer, creator, advocate and external community network
• Quality and performance of community collaborations and activations
• Acquisition of relevant new audiences through community outreach and activations
• Third-party content, UGC and organic advocacy generated
• Leads attributable to community activities and activations
• Contribution of community-generated prospects towards visits, enquiries and membership opportunities
• Development of sustained, high-performing advocate and community relationships
• Continuous optimisation of relationships, audiences and activation formats based on performance

Requirements

• 5+ years of experience in community management, influencer/KOL engagement, partnerships, advocacy, activations or related roles, ideally within wellness, health, lifestyle or consumer brands
• Proven ability to build and maintain relationships with KOLs, influencers, creators, advocates and external communities
• Strong relationship-building and outreach skills, with the ability to identify, pitch and develop collaboration opportunities
• Experience developing community initiatives or activations that drive audience growth, engagement, leads or other measurable outcomes
• Strong understanding of social media and creator ecosystems, including how KOL, creator and community activity can amplify brand and content
• Commercial and performance-oriented mindset, with the ability to evaluate opportunities based on audience relevance, engagement and conversion potential
• Excellent written and verbal communication skills, with strong stakeholder management and interpersonal skills
• Collaborative and entrepreneurial, with an interest in health, wellness and longevity

• Bachelor’s degree in Marketing, Communications, Business or a related field

Benefits

Why Join Us: This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You'll contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.