Content Manager

MORROW & MORROW Medical; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

MORROW Health in Singapore is seeking a Content Manager to own and optimise MORROW's digital channels across social media, video, community and search platforms. You will ensure content reaches the right audiences, drives engagement, generates leads, and contributes to business outcomes.

This role suits someone who excels at channel management, audience engagement, data analysis, and continuous optimisation to turn content into measurable results.

Qualifications

• 5 to 6 years of experience in social media, digital marketing, community management, content operations, or channel management.
• Strong understanding of major social platforms incl. Instagram, Facebook, LinkedIn, YouTube and Google Business Profile.
• Familiarity with healthcare, wellness, education or lifestyle brands is advantageous.
• Experience using analytics and reporting tools to track performance.

Responsibilities

• Manage MORROW's digital channels across platforms (Instagram, Facebook, LinkedIn, YouTube, XHS, Google Business Profile).
• Own content publishing calendar and distribution, thumbnails, titles, descriptions, tags, captions, and scheduling.
• Manage YouTube & video channels: upload, organise, playlists, thumbnails, descriptions, and performance tracking.
• Engage with community, monitor comments and reviews, escalate issues per guidelines.
• Maintain Google Business Profile presence and respond to reviews.
• Produce weekly/monthly performance reports and derive insights for optimisation.
• Continuously test and optimise content formats, timing, and distribution strategies.

Skills

Social media management

Content operations

Analytics & reporting

Stakeholder management

Copywriting & editing

Job description

MORROW Health

MORROW Health is Singapore’s largest integrated fitness and recovery destination, designed to help individuals build healthier, more resilient lives through intentional daily habits. Grounded in lifestyle medicine, MORROW Health brings together physical activity, nutrition, restorative sleep, stress management, avoidance of risky substances, and social connection through structured programmes and purpose-built environments that make sustainable lifestyle change achievable. Supported by evidence-informed practice and data from wearables and lifestyle inputs, MORROW Health helps members recognise patterns, build consistency, and stay accountable—turning insight into everyday action that supports long‑term vitality, strength, and clarity, without medical diagnosis or treatment.

Location: Singapore

ReportsTo: Head of Content & Education

As a Content Manager, you will own and optimise MORROW's digital channels across social media, video, community and search platforms. You'll ensure our content reaches the right audiences, drives engagement, generates leads, and contributes meaningfully to business outcomes.

This role is ideal for someone who enjoys turning content into results through strong channel management, audience engagement, data analysis, and continuous optimisation.

Manage MORROW's Digital Channels

You'll oversee the day-to-day management of MORROW's digital presence across platforms including Instagram, Facebook, LinkedIn, YouTube, Xiaohongshu (XHS), and Google Business Profile.

• Ensuring channels remain accurate, current, organised, and professionally maintained
• Monitoring platform health, channel performance, and audience activity
• Maintaining consistency across all customer-facing digital channels

Own Content Publishing & Distribution

You'll manage the content publishing calendar and ensure content is distributed effectively across all platforms.

• Scheduling and publishing approved content
• Managing thumbnails, titles, descriptions, tags, links, hashtags and captions
• Coordinating publishing timelines with internal stakeholders
• Ensuring platform-specific optimisation and best practices are applied

Manage YouTube & Video Channels

You'll be responsible for ensuring MORROW's video content is properly organised, published, and optimised.

• Uploading and organising videos and Shorts
• Managing playlists, thumbnails, chapters and descriptions
• Supporting video discoverability and audience growth
• Monitoring video performance and engagement

Community & Reputation Management

You'll help build positive relationships with our audience and ensure timely engagement across channels.

• Monitoring comments, reviews, DMs and mentions
• Responding to routine enquiries in line with approved guidelines
• Escalating customer service, clinical or reputational concerns when required
• Maintaining a positive and professional brand presence

Manage Google Business Profile & Reviews

You'll ensure our Google presence remains active and well-maintained.

• Managing business information and updates
• Monitoring and tracking reviews
• Coordinating responses with relevant stakeholders
• Identifying opportunities to strengthen local visibility

Performance Reporting & Insights

You'll turn data into actionable insights that drive better channel performance.

• Preparing weekly and monthly reporting
• Tracking visibility, reach, engagement, audience growth and lead generation
• Monitoring website traffic and channel contribution
• Identifying trends, opportunities and performance gaps

Optimise Channel Performance

You'll continuously improve results through testing and optimisation.

• Evaluating content formats, publishing timing and distribution strategies
• Testing titles, thumbnails, captions and platform-specific tactics
• Identifying opportunities to improve engagement and conversion
• Recommending improvements based on audience behaviour and performance data

Requirements

• 5 to 6 years of experience in social media, digital marketing, community management, content operations, or channel management
• Strong understanding of major social and digital platforms including Instagram, Facebook, LinkedIn, YouTube and Google Business Profile
• Familiarity with healthcare, wellness, education or lifestyle brands is advantageous
• Experience using analytics and reporting tools to track performance and guide decisions
• Strong attention to detail and organisational skills
• Comfortable managing multiple projects and deadlines simultaneously
• Strong written communication and stakeholder management skills
• Curious, proactive and commercially minded
• Experience managing YouTube channels, community engagement, or digital growth initiatives is a plus

Benefits

This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You will contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.

At MORROW, you will not only help define operational excellence but also build the culture, rhythm, and future of interventions. You won't just be joining a team. You will be co-creating tomorrow.

MORROWHealth Pte Ltd is an equal opportunity employer committed to building a diverse and inclusive team.