Community Manager

Morrow Health; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

MORROW Health, Singapore's leading fitness and recovery destination, seeks a Community Manager to build and activate MORROW's external community and advocacy ecosystem. You will develop relationships with KOLs, influencers, creators and advocates to grow awareness, engagement, visits and membership interest.

You will drive community activations, audience growth, and conversion, while nurturing relationships for ongoing participation and referrals.

Qualifications

• 5+ years of experience in community management, influencer/KOL engagement, partnerships, advocacy, activations or related roles.
• Proven ability to build and maintain relationships with KOLs, influencers, creators, advocates and external communities.
• Strong relationship-building and outreach skills, with the ability to identify, pitch and develop collaboration opportunities.

Responsibilities

• Source, qualify, develop and manage relationships with KOLs and influencers, identifying opportunities for MORROW collaborations and activations.
• Build relationships with creators, UGC contributors and organic advocates to generate authentic third-party participation, content and advocacy for MORROW.
• Identify and develop relationships with external communities, networks and groups to expand MORROW’s reach and introduce new audiences.
• Develop and execute community-led activations designed to drive awareness, visits, leads and membership interest.
• Own outreach, invitations and attendance generation for activations, and work with CRM/Sales to move relevant prospects into the funnel.
• Maintain relationships with participants and advocates following activations to encourage continued engagement and future conversion opportunities.
• Support community-led events and activations with a focus on audience acquisition and engagement.
• Develop and manage Ambassador and Referral Programmes to strengthen member advocacy and acquisition.
• Track community performance and optimize relationships, audiences and activation formats based on data.

Skills

Community management

KOL engagement

Influencer outreach

Partnerships

Content collaboration

Education

Bachelor's degree in Marketing, Communications, Business

Job description

MORROW Health

MORROW Health is Singapore's largest integrated fitness and recovery destination, designed to help individuals build healthier, more resilient lives through intentional daily habits. Grounded in lifestyle medicine, MORROW Health brings together physical activity, nutrition, restorative sleep, stress management, avoidance of risky substances, and social connection through structured programmes and purpose-built environments that make sustainable lifestyle change achievable. Supported by evidence-informed practice and data from wearables and lifestyle inputs, MORROW Health helps members recognise patterns, build consistency, and stay accountable- turning insight into everyday action that supports long-term vitality, strength, and clarity, without medical diagnosis or treatment.

Location: Singapore

ReportsTo: Head of Content & Education

Role Overview

The Community Manager is responsible for building and activating MORROW's external community and advocacy ecosystem to grow awareness, engagement, visits and membership interest.

The role develops relationships with KOLs, influencers, creators, advocates and relevant communities, and translates these relationships into measurable activations and audience growth for MORROW.

Key Responsibilities

1. KOL & Influencer Relationships

Source, qualify, develop and manage relationships with relevant KOLs and influencers, identifying opportunities for MORROW collaborations and activations.

2. Creator, UGC & Organic Advocacy

Build relationships with creators, UGC contributors and organic advocates to generate authentic third-party participation, content and advocacy for MORROW.

3.External Community Building

Identify and develop relationships with relevant external communities, networks and groups that can expand MORROW’s reach and introduce new audiences into the ecosystem.

4. Community Activations

Develop and execute community-led activations designed to drive awareness, visits, leads and membership interest, including open houses, talks, community sessions, experiences and social activations.

5. Audience Acquisition & Conversion

Own outreach, invitations and attendance generation for community activations, and work with CRM/Sales to move relevant prospects into the appropriate funnel for follow-up and conversion.

6. Community Nurturing

Maintain relationships with participants and advocates following activations to encourage continued engagement, repeat participation, advocacy and future conversion opportunities.

7. Activation & Event Support

Support community-led events and activations as a secondary component of the role, with a focus on audience acquisition, KOL and community engagement rather than general event operations. Manage smaller community activations internally and coordinate with relevant internal teams or external event management support where required.

8. Ambassador & Referral Programmes

As MORROW's membership scales, develop and manage structured Ambassador and Referral Programmes to strengthen member advocacy and acquisition.

9. Performance Tracking & Optimisation

Track community and activation performance across the funnel and identify which relationships, audiences and activation formats should be scaled, improved, or discontinued.

Key Performance Outcomes

Success in this role will be measured through:

• Growth and quality of MORROW's KOL, influencer, creator, advocate and external community network
• Quality and performance of community collaborations and activations
• Acquisition of relevant new audiences through community outreach and activations
• Third-party content, UGC and organic advocacy generated
• Leads attributable to community activities and activations
• Contribution of community-generated prospects towards visits, enquiries and membership opportunities
• Development of sustained, high-performing advocate and community relationships
• Continuous optimisation of relationships, audiences and activation formats based on performance

• 5+ years of experience in community management, influencer/KOL engagement, partnerships, advocacy, activations or related roles, ideally within wellness, health, lifestyle or consumer brands
• Proven ability to build and maintain relationships with KOLs, influencers, creators, advocates and external communities
• Strong relationship-building and outreach skills, with the ability to identify, pitch and develop collaboration opportunities
• Experience developing community initiatives or activations that drive audience growth, engagement, leads or other measurable outcomes
• Strong understanding of social media and creator ecosystems, including how KOL, creator and community activity can amplify brand and content
• Commercial and performance-oriented mindset, with the ability to evaluate opportunities based on audience relevance, engagement and conversion potential
• Excellent written and verbal communication skills, with strong stakeholder management and interpersonal skills
• Collaborative and entrepreneurial, with an interest in health, wellness and longevity

• Bachelor's degree in Marketing, Communications, Business or a related field

Why Join Us:

This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You'll contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.