Commercial Sales Specialist

WE-PLUS PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

WE-PLUS PTE. LTD. is seeking a high-performing sales professional to grow the commercial cards business in Singapore. You will acquire new business customers by engaging founders, finance managers, heads of finance, and other financial decision-makers.

The role combines disciplined new-business sales with selling a value proposition around cash-flow flexibility, control, and visibility, requiring consultative conversations, objection handling, and structured deal progression.

Qualifications

• Bachelor’s degree in IT or equivalent practical experience.
• 5+ years of experience in B2B sales, preferably in payments, cards, banking, fintech, SaaS, lending, or another consultative environment.
• Experience engaging decision-makers such as founders, finance managers, heads of finance, CFOs, or operations leaders.
• Track record of meeting or exceeding sales targets in a new business acquisition role.
• Experience using CRM tools to manage pipeline and activity.

Responsibilities

• Build and manage a pipeline of client prospects for commercial payment solutions in Singapore.
• Identify, engage, and convert new opportunities through outbound and inbound sales activity.
• Maintain accurate CRM records, pipeline updates, activity tracking, and forecasts.
• Meet / exceed sales targets for new account acquisition, activated customers, and portfolio growth.
• Partner with internal teams such as product, operations, risk, onboarding, and customer success to support smooth deal progression and activation.

Skills

B2B sales

New business acquisition

CRM management

Financial services/fintech knowledge

Education

Bachelor’s Degree in Information Technology

Tools

CRM tools

Job description

Role Summary

Our client is looking for a high-performing sales professional to help grow the client’s commercial cards business in Singapore. This role is responsible for acquiring new business customers by engaging founders, finance managers, heads of finance, and other financial decision-makers.

The ideal candidate combines strong new-business sales discipline with the ability to sell a value proposition around cash flow, payment efficiency, controls, and visibility. This person should be comfortable prospecting, running consultative sales conversations, handling objections, and moving opportunities through to close in a structured and measurable way.

Main Responsibilities

Pipeline Generation and Prospecting

• Build and manage a pipeline of client prospects for commercial payment solutions in Singapore.
• Identify, engage, and convert new opportunities through outbound and inbound sales activity.
• Maintain accurate CRM records, pipeline updates, activity tracking, and forecasts.
• Meet / exceed sales targets for new account acquisition, activated customers, and portfolio growth.

Sales Pitching and Conversion

• Conduct discovery conversations to understand current payment methods, supplier payment practices, approval workflows, and financial priorities.
• Position the value of commercial payment products in areas such as cash-flow flexibility, spend control, reconciliation efficiency, and visibility into business payments.
• Tailor pitches and proposals to different customer types, industries, and buyer personas.
• Sell to business owners and finance decision-makers by understanding their payment processes, working capital needs, and operational pain points.
• Handle objections related to fees, supplier acceptance, existing banking relationships, implementation effort, controls, and change management.
• Partner with internal teams such as product, operations, risk, onboarding, and customer success to support smooth deal progression and activation.

Market Feedback

• Provide feedback from the market to help refine proposition, messaging, and go-to-market approach.

Qualifications & Experience

• Bachelor’s Degree in Information Technology or equivalent practical experience preferred.
• More than 5 years of experience in B2B sales, preferably in payments, cards, banking, fintech, SaaS, lending, or another consultative solution-selling environment.
• Relevant financial services, payments, or sales certifications are a plus but not required.
• Track record of meeting or exceeding sales targets in a new business acquisition role.
• Experience engaging decision-makers such as founders, finance managers, heads of finance, CFOs, or operations leaders.
• Ability to manage a full sales cycle from prospecting through close.
• Experience using CRM tools to manage pipeline and activity.
• Experience in fintech or issuer-led / partner-led distribution models.
• Ability to simplify financial or payment concepts for different audiences.
• Strong follow-through and execution discipline.
• Comfortable working in a target-driven, fast-moving environment.

What Success Looks Like

• Early revenue contribution and sustained target performance throughout the contract period.
• Strong self-generated pipeline with disciplined conversion rates.
• Consistent mid-market and large-market new logo wins.
• Clear product and market insights that sharpen ICP targeting and improve win rate.