Commercial Operations Manager, Rest of Asia

PennEngineering®; Singapore; On-site; SGD 150,000 - 230,000; Full time

Job summary

PennEngineering® is seeking a Commercial Operations Manager to drive operational excellence across the regional commercial engine, aligning marketing strategy, analytics, and sales process standardization to growth. You will partner with regional sales leaders, manage regional marketing campaigns, build dashboards, and standardize processes.

Strong communication, project management, and experience in industrial sectors are essential.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, Analytics, or a related field.
• 10+ years of experience in commercial operations, sales operations, marketing operations, or related function, with at least 7 years in regional or multi-country role
• Proven track record of building and running reporting, forecasting, and process improvement programs that measurably improved sales or marketing performance
• At least 5 years of experience in the industrial sector (e.g., manufacturing, automation, or industrial products)
• Excellent communication and presentation skills, including the ability to deliver business reviews to senior leadership
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
• Commercial acumen, with an understanding of how marketing, sales, and pricing decisions connect to revenue and margin

Responsibilities

• Partner with sales teams and channel partners to align go-to-market strategies with industry-specific needs
• Develop, implement, and monitor the regional marketing strategy, integrating SEO/SEM, social media, ABM, and inbound campaigns
• Research customer needs, channel partners, competitors, and market dynamics to develop strategies that capture market share and accelerate regional growth
• Partner with global teams to recommend and execute digital and traditional marketing campaigns and product launches
• Evaluate emerging marketing technologies to inform and enhance strategy
• Develop tailored regional digital plans to maximize customer acquisition and lead generation
• Regionalize digital tools and platforms (websites, microsites, apps, marketing automation, CRM), as well as global campaigns and content for local markets and events
• Optimize website and social media content to improve engagement
• Analyze campaign performance data to refine strategy and improve outcomes
• Build and maintain dashboards and reports for pipeline health, commercial performance, marketing effectiveness, and win/loss trends
• Deliver regular business reviews with actionable insights for leadership
• Establish KPIs and scorecards to measure commercial performance
• Ensure data integrity and a single source of truth across marketing and sales systems
• Design, document, and continuously improve commercial processes (lead-to-order, quoting, forecasting, account planning)
• Standardize commercial workflows and playbooks across teams and regions to ensure consistency and scalability
• Identify process bottlenecks and inefficiencies; lead root-cause analysis and implement corrective actions
• Own and optimize CRM structure, data hygiene, and adoption (e.g., Salesforce, HubSpot, Dynamics)
• Support sales compensation, quota setting, and territory design in partnership with finance and leadership
• Manage commercial tools evaluation, implementation, and training

Skills

Communication and presentation

Project management

Data analytics

Commercial acumen

Education

Bachelor’s degree in Business, Marketing, Engineering, Analytics, or related field

Tools

Salesforce

HubSpot

Dynamics

Job description

The Commercial Operations Manager is responsible for driving operational excellence across the commercial organization by connecting regional marketing strategy, data analytics and reporting, and sales process standardization into a cohesive engine for revenue growth. This role partners closely with regional sales leaders and their countries’ sales teams to bring structure, measurement, and efficiency to how the business goes to market. This role owns both the regional marketing agenda and the operational backbone that supports commercial performance.

Key Responsibilities

• Partner with sales teams and channel partners to align go-to-market strategies with industry-specific needs
• Develop, implement, and monitor the regional marketing strategy, integrating SEO/SEM, social media, ABM, and inbound campaigns
• Research customer needs, channel partners, competitors, and market dynamics to develop strategies that capture market share and accelerate regional growth
• Partner with global teams to recommend and execute digital and traditional marketing campaigns and product launches
• Evaluate emerging marketing technologies to inform and enhance strategy

(2) Digital Execution, Events & Content

• Develop tailored regional digital plans to maximize customer acquisition and lead generation, including support for eCommerce through engagement analysis and end-user insights
• Regionalize digital tools and platforms (websites, microsites, apps, marketing automation, CRM), as well as global campaigns and content for local markets and customer events
• Optimize website and social media content to improve engagement
• Analyze campaign performance data to refine strategy and improve outcomes

(3) Data Analytics & Reporting

• Build and maintain dashboards and reports for pipeline health, commercial performance, marketing effectiveness, and win/loss trends
• Deliver regular business reviews (weekly/monthly/quarterly) with actionable insights for the Sr. Director and leadership team
• Conduct deep-dive analyses on customer segmentation, pricing, churn, and growth opportunities
• Establish KPIs and scorecards to measure commercial performance and hold teams accountable
• Ensure data integrity and a single source of truth across marketing and sales systems

(4) Commercial Operations & Process Improvement

• Design, document, and continuously improve commercial processes (lead-to-order, quoting, forecasting, account planning)
• Standardize commercial workflows and playbooks across teams and regions to ensure consistency and scalability
• Identify process bottlenecks and inefficiencies; lead root-cause analysis and implement corrective actions
• Own and optimize CRM structure, data hygiene, and adoption (e.g., Salesforce, HubSpot, Dynamics)
• Support sales compensation, quota setting, and territory design in partnership with finance and leadership
• Manage commercial tools evaluation, implementation, and training

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, Analytics, or a related field.
• 10+ years of experience in commercial operations, sales operations, marketing operations, or a related business function, with at least 7 years in a regional or multi-country role
• Proven track record of building and running reporting, forecasting, and process improvement programs that measurably improved sales or marketing performance
• At least 5 years of experience in the industrial sector (e.g., manufacturing, automation, or industrial products)
• Excellent communication and presentation skills, including the ability to deliver business reviews to senior leadership
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
• Commercial acumen, with an understanding of how marketing, sales, and pricing decisions connect to revenue and margin