Commercial Director, SEA (AdTech)

People Story; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

People Story in Singapore is seeking a Commercial Director, Southeast Asia, to lead the next growth phase across the region. You will own revenue strategy, build senior client relationships, and shape the company's presence with premium mobile advertising and creative tech.

You will open doors with agencies and advertisers, drive new business, forecast pipelines, and align regional activity with global teams.

Qualifications

• 5+ years in digital media sales or agency partnerships.
• Proven ability to win new revenue and manage senior stakeholders.
• Strong network across agencies and advertisers in SEA.

Responsibilities

• Own and execute SEA commercial growth strategy, focusing on Singapore and key markets.
• Develop senior relationships with agencies, trading teams, and clients.
• Drive new-business from prospecting through to proposals and revenue delivery.
• Forecast pipeline, manage accounts, and report on commercial performance.

Skills

Sales & business development

Agency partnerships

Digital media & adtech

Strategic account management

Leadership

Tools

CRM systems

Forecasting tools

Job description

A high-growth, globally recognised mobile advertising and creative technology business is looking for an exceptional Commercial Director, Southeast Asia to lead and accelerate its next phase of regional growth.

This is a rare opportunity for a commercially driven leader to take ownership of a strategically important market, build senior client relationships, grow revenue, and shape the company’s presence across Southeast Asia. The business sits at the intersection of premium mobile media, immersive creative, and brand-led digital advertising, working with major agencies and advertisers internationally.

The opportunity

Reporting into senior regional leadership, you will be responsible for developing and delivering the commercial strategy across Southeast Asia. You will act as a visible market leader: opening doors with senior agency and client stakeholders, building a high-performing sales pipeline, and translating the company’s proposition into meaningful revenue growth.

You will thrive in a role that combines strategic account development, new-business generation, market education, and commercial leadership.

Key responsibilities

• Own and deliver the Southeast Asia commercial growth strategy, with a particular focus on Singapore and priority regional markets.
• Build and develop senior relationships with media agencies, creative agencies, trading teams, clients, and key industry partners.
• Drive new-business activity from prospecting through to proposal development, negotiation, and revenue delivery.
• Grow strategic accounts by identifying opportunities across brand, agency, media, creative, and digital teams.
• Clearly articulate the value of premium mobile advertising, high-impact creative formats, and innovative campaign solutions.
• Work closely with internal creative, campaign, operations, and leadership teams to deliver excellent client outcomes.
• Develop a strong local market profile through industry networking, thought leadership, events, and partnership activity.
• Maintain accurate sales forecasting, pipeline management, and commercial reporting.
• Help shape the future regional team structure as the business continues to scale.

What we’re looking for

• Significant commercial, sales, business-development, or agency-partnership experience within digital media, advertising, mobile, adtech, programmatic, publisher solutions, or creative technology.
• A strong and credible network across agencies and/or direct advertisers in Singapore and Southeast Asia.
• Proven ability to win new revenue and develop senior-level commercial partnerships.
• Experience selling consultatively, particularly where the proposition combines media, technology, creative, data, or innovation.
• A confident, polished, and entrepreneurial approach, with the ability to represent a premium, high-growth business in-market.
• Strong commercial instincts: you can identify opportunities, build compelling narratives, negotiate effectively, and close.
• The ability to work independently while collaborating closely with regional and global colleagues.
• A genuine interest in the future of mobile, creativity, digital media, and attention-led advertising.