Commercial Director

People Story; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

People Story, an established digital marketing agency expanding from Australia, seeks a Commercial Director to build and scale its Singapore and Southeast Asia footprint. Based in Singapore, you will lead strategic growth, win new client partnerships and shape the market presence.

You will own revenue targets, oversee senior client leadership, guide go-to-market strategy and collaborate with regional teams to deliver compelling client solutions.

Qualifications

• Proven track record growing revenue in Singapore/Southeast Asia.
• Strong understanding of digital marketing, ecommerce, CRM, analytics.
• Experience leading high-value pitches and client negotiations.
• Credibility to engage C-suite stakeholders.
• Entrepreneurial mindset in a build-stage environment.

Responsibilities

• Build and execute the Singapore and SEA growth strategy.
• Develop senior relationships with brands, retailers and partners.
• Lead pitches, proposals and strategic client conversations.
• Collaborate with cross-functional teams to deliver client solutions.

Skills

Revenue growth

Senior leadership

Business development

Digital marketing

C-suite engagement

Tools

CRM software

Job description

Commercial Director — Singapore / Southeast Asia

Established Digital Marketing agency expanding from Australia

A high-growth, digitally led marketing agency is looking for an accomplished Commercial Director to establish, build and scale its presence in Singapore and across Southeast Asia.

This is a rare opportunity for a commercially minded agency leader to take a pivotal role in a ANZ born business with strong credentials in digital transformation, eCommerce, performance marketing, CRM, data and customer experience.

You will combine strategic business development with market-building, senior client leadership and the ability to turn a regional growth ambition into a sustainable commercial operation.

Based in Singapore, you will be responsible for developing the ANZ agency’s market presence, winning new client partnerships and helping shape its longer-term footprint across Southeast Asia.

The opportunity:

You will act as the agency’s commercial lead in Singapore, creating momentum in a market that rewards strong relationships, clear positioning and genuine capability.

Working closely with regional and global leadership, you will:

• Build and execute the Singapore and Southeast Asia commercial growth strategy.


• Develop senior relationships with brands, retailers, platforms, partners and prospective clients.


• Identify, qualify and convert new business opportunities across priority sectors.


• Lead pitches, proposals, commercial negotiations and strategic client conversations.


• Develop a strong local market profile through networking, partnerships, events and thought leadership.


• Help define the agency’s go-to-market proposition for Singapore and wider SEA.


• Work with delivery, strategy, digital, creative, data and technology teams to build compelling client solutions.


• Support the development of the local team, operating model and capability roadmap as the business grows.


• Own revenue targets, pipeline quality, forecasting and commercial performance for the market.


• Spot opportunities to expand successful Singapore relationships into other Southeast Asian markets.

What we’re looking for:

This role will suit a proven commercial, client leadership or business-development leader from a digital agency, integrated marketing agency, consultancy, ecommerce specialist, martech business or customer-experience consultancy.

You are likely to bring:

• Significant experience growing revenue and winning work within Singapore and/or Southeast Asia.


• A strong understanding of modern digital marketing: ecommerce, performance media, CRM, lifecycle marketing, customer data, web platforms, analytics and digital experience.


• A track record of leading complex, high-value pitches and converting strategic opportunities.


• The credibility to engage C-suite stakeholders and advise clients on growth, digital transformation and customer experience.


• Commercial rigour: pipeline management, forecasting, pricing, contract negotiation and revenue accountability.


• An entrepreneurial mindset and the confidence to operate effectively in a build-stage environment.


• The ability to balance immediate new-business priorities with the longer-term work of building brand awareness, partnerships and a high-performing local presence.


• Experience operating across multiple Southeast Asian markets would be highly valued.