Client & E-Business Manager, SEAO

Richemont Luxury; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Piaget is seeking a Client & Ebusiness Manager to shape and implement the global CRM and omnichannel strategy across Southeast Asia & Oceania. You will elevate client experience through analytics, drive retention, and partner with Retail, Marketing, CS and HQ to deliver seamless Piaget outcomes.

The role emphasizes data-driven client insights, regional coordination, and rollout of new digital features to strengthen client loyalty and business performance across channels.

Qualifications

• 6+ years of CRM experience.
• Ability to extract and enhance client knowledge via analytics.
• Strong communication and cross-functional leadership.
• Organised with ability to manage multiple priorities.

Responsibilities

• Shape and execute the overarching CRM strategy with clear targets.
• Lead rollout of advanced clienteling practices across retail network.
• Identify and develop strategic partnerships to unlock new channels.
• Own end-to-end delivery of CRM campaigns and activations.

Skills

CRM analytics

Clienteling

Cross-functional leadership

Data segmentation

Analytics roadmap

Education

University graduate

Job description

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.

Piaget excels in everything that is rare, precious and exceptional.

Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

If you have

• A passion for elevating client experience through data, insights and meaningful clienteling
• The ability to translate analytics into impactful business & retail strategies
• A drive to build seamless omnichannel journeys across retail, client service & digital touchpoints

Then you must be the right talent to join our team as a Client & Ebusiness Manager, SEAO!

Reporting to the Marketing, Client & Communications Director, the Client & E-business Manager actively contributes to shaping and implementing the global client services and omnichannel strategy in the region. The role ensure the highest standards of client satisfaction, retention, strengthens client knowledge, and drives business performance across all channels. You will collaborate closely with Retail, Marketing, CS and Management and seamless Piaget experience for all clients.

Key Responsibilities

CRM Strategy & Performance

• Shape and execute the overarching CRM strategy, aligned with HQ strategy, with clear accountability for client acquisition, engagement, and retention targets.
• Translate data into targeted, measurable CRM campaigns and initiatives — from insight to defined objective to business impact.
• Track, analyze, and optimize key KPIs (recruitment, conversion, retention, client value), through structured, regular performance report
• Ensure strict client data security, compliance and confidentiality

Clienteling, Retail and Omni-channel Impact:

• Lead the rollout and adoption of advanced clienteling practices and tools across our retail network, driving consistent usage and measurable uplift in client engagement and loyalty.
• Define and implement localized clienteling action plans to improve client recruitment, retention, and overall client lifetime value.
• Partner with commercial team to equip boutique teams with practical tools, comprehensive training, and clear guidelines to deliver personalized, elevated, and consistent client experiences.
• Own client segmentation and database sizing for activations — reviewing proposed targets with commercial team against available database, flagging gaps, and recommending adjustments before activation launch
• Close alignment with commercial and HQ teams, meticulously plan client itineraries to international events
• Lead regional rollouts of new digital features, tools and system improvements for ebusiness
• Build and maintain the analytics roadmap supporting retail and e-business growth.
• Act as the liaison between CRC and fulfillment teams to ensure accurate, seamless order processing.

Strategic Partnerships & New Client Activations

• Proactively identify, evaluate, and cultivate strategic partnerships with malls, retailers, external luxury brands, high-end service providers, and exclusive lifestyle platforms (e.g., luxury hotels, private clubs, premium travel services, high-fashion events) to unlock new client segments and acquisition channels.
• Design and deliver high-impact VIC experiences that strengthen target clients and brand affinity, aligned with key commercial and brand moments

Project Leadership & Cross-Functional Execution

• Own end-to-end delivery of CRM campaigns and client activations — from concept and stakeholder alignment through execution and post-campaign analysis

• Partner closely with commercial, marketing, and HQ teams to ensure aligned and effective CRM execution across all channels and touchpoints.

The exceptional skills we are looking for

• University graduate
• 6+ years of experience in CRM
• Ability to Extract & Enhance client knowledge through analytics, segmentation and database insights
• Excellent communication, presentation and cross functional leadership abilities
• Ability to pivot & act creatively with a solution oriented mindset to support business needs
• Highly organised, detail oriented and able to manage multiple priorities
• Strong understanding of client behavior, luxury service and market dynamics
• Proven ability to build and execute strategy with measurable impact

SCOPE

Geographical Area: Southeast Asia & Oceania

Still wondering why you should apply?

• Your daily activities will be interesting, challenging and diverse
• You will be able to see and feel the impact of your actions
• No day will be like another!