Business Development Manager, Influencer Marketing

The Smart Local (TSL) Media Group; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

The Smart Local (TSL) Media Group in Singapore is seeking a commercially driven Business Development Manager to grow its influencer marketing business. You will hunt for new clients, build relationships and translate client needs into profitable influencer opportunities.

You will collaborate with influencer marketing and creative teams to shape solutions from brief to closure, map a path to revenue growth, and manage a strong pipeline across brands and agencies.

Qualifications

• 4+ years in business development, sales or account growth, preferably in influencer marketing.
• Proven track record of meeting or exceeding revenue targets.
• Strong relationships across brands, agencies or marketing stakeholders in Singapore.
• Demonstrated ability to independently prospect, pitch, negotiate and close new business.
• Strong commercial acumen, negotiation skills and confidence in senior client conversations.
• Good understanding of influencer marketing, social media platforms and creators/KOLs.
• Strong presentation and communication skills to turn client objectives into compelling commercial propositions.
• Comfortable working cross‑functionally with creative, campaign and operations teams to develop solutions.
• Highly self-motivated, proactive and persistent — you enjoy the hunt and creating opportunities.
• Naturally curious about pop culture, creators, social trends and the evolving digital media landscape.

Responsibilities

• Own the end-to-end sales cycle, from prospecting and lead generation through pitching, negotiation, closing and account growth.
• Identify and develop new business opportunities across brands, agencies and potential strategic partners.
• Take ownership of revenue targets and KPIs, with a strong focus on pipeline generation, conversion and revenue growth.
• Upsell, cross-sell and repeat campaigns within existing accounts.
• Develop understanding of clients' objectives to uncover opportunities beyond campaigns.
• Drive outbound business development through weekly prospecting, networking and industry events.

Skills

Business development

Sales

Lead generation

Negotiation

Account management

Relationship building

Presentation skills

Job description

About The Role

We are looking for a commercially driven and well-connected Business Development Manager to grow our influencer marketing business in Singapore.

About The Role

We are looking for a commercially driven and well-connected Business Development Manager to grow our influencer marketing business in Singapore.

This is a hunter-oriented sales role for someone who enjoys opening doors, building relationships and turning client needs into commercially viable influencer marketing opportunities. You will be responsible for developing new business, growing existing accounts and driving revenue across influencer and creator-led solutions.

You will work closely with our Influencer Marketing and creative teams to shape relevant solutions for brands and agencies, from initial brief through pitch and commercial closure.

What You Will Do

Business Development & Revenue Growth

• Own the end-to-end sales cycle, from prospecting and lead generation through pitching, negotiation, closing and account growth.
• Identify and develop new business opportunities across brands, agencies and potential strategic partners.
• Take ownership of individual revenue targets and KPIs, with a strong focus on consistent pipeline generation, conversion and revenue growth.
• Proactively identify opportunities for upselling, cross-selling and repeat campaigns within existing accounts.
• Develop a strong understanding of clients' business and marketing objectives to uncover opportunities beyond individual campaign briefs.
• Drive proactive outbound business development through weekly prospecting, networking, referrals, industry events and other relevant channels to consistently generate qualified opportunities.

Client & Relationship Management

• Build trusted relationships with brand and agency decision-makers, becoming a credible commercial partner rather than simply a vendor.
• Conduct client meetings, discovery sessions and presentations to understand business challenges and translate them into relevant solutions.
• Maintain strong relationships throughout the sales and post-campaign process to drive repeat business and long‑term account growth.
• Stay close to market developments, client priorities and competitive activity to identify emerging opportunities.

Influencer Marketing Solutions

• Understand influencer marketing, creator ecosystems and social media platforms well enough to advise clients on relevant opportunities.
• Work with the Influencer Marketing and creative teams to develop compelling proposals, campaign approaches and creator recommendations.
• Present and articulate the commercial value of influencer‑led solutions, including the role of creators, content and social platforms in achieving campaign objectives.
• Bring client and market insights back to the team to strengthen our propositions and identify new areas for growth.

Commercial Execution

• Prepare persuasive sales decks, proposals and pitches tailored to client objectives.
• Lead commercial negotiations and ensure deals are structured appropriately in line with business objectives.
• Maintain accurate sales pipeline, forecasting and account information.
• Monitor individual sales performance and adjust personal business development strategies based on market conditions and results.

The Successful Candidate Should Have

• 4+ years of experience in business development, sales or account growth, preferably within influencer marketing, social media, digital media, creative or advertising agencies.
• Proven track record of meeting or exceeding revenue or sales targets.
• Strong existing relationships across brands, agencies or marketing stakeholders in Singapore.
• Demonstrated ability to independently prospect, pitch, negotiate and close new business.
• Strong commercial acumen, negotiation skills and confidence in handling senior client conversations.
• Good understanding of influencer marketing, social media platforms, creators/KOLs and digital content.
• Strong presentation and communication skills, with the ability to turn client objectives into compelling commercial propositions.
• Comfortable working cross‑functionally with creative, campaign and operations teams to develop solutions.
• Highly self-motivated, proactive and persistent - you enjoy the hunt and are comfortable creating opportunities rather than waiting for leads.
• Naturally curious about pop culture, creators, social trends and the evolving digital media landscape.