Senior Influencer Campaign Manager

The Smart Local Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

The Smart Local Pte Ltd in Singapore invites an experienced influencer marketing leader to drive SEA campaigns from concept to delivery. You will shape strategy, pitch ideas, manage budgets, and build relationships with creators to deliver measurable brand impact.

Based in our Singapore office, you will partner with sales, account management and strategists to deliver award-winning influencer-led campaigns across SEA, stay ahead of trends, and optimize processes for profitability and client

Qualifications

• Minimum 6 years in influencer marketing and campaign management.
• Proven ability to deliver measurable brand impact.
• Strong budget, risk and stakeholder management skills.

Responsibilities

• Lead influencer marketing strategy across SEA.
• Involve in pitches and campaign end-to-end execution with cross-functional teams.
• Manage campaign budgets and ensure profitability.
• Set standards for influencer curation and content pitching.
• Oversee content delivery to brief and high quality.
• Identify and troubleshoot risks, escalating as needed.
• Oversee campaign reporting for organic and paid influencers.
• Oversee resource allocation among pitching and campaigns.
• Monitor benchmarks across markets and trends.
• Collaborate with Paid Media to optimise campaigns.
• Build strong creator relationships to raise brand profile.

Skills

Influencer marketing

Campaign strategy

End-to-end campaigns

Budget management

Stakeholder management

Creator relations

Cross-functional teams

Data-driven decisions

Job description

About therole:

This position will be based in our Singapore office located in Kallang Bahru.

We are looking for someone who can lead the conceptualisation and execution of influencer marketing campaigns across SEA, from pitching to delivery, while driving innovative strategies that create real brand and business impact.You will also be responsible for managing risks, improving campaign processes and reporting, and developing strong relationships with the creator community while staying ahead of industry and social media trends.

What you will do:

• Lead the conceptualisation of influencer marketing strategies for varying client briefsand be able to drive innovation to deliver influencer marketing campaigns that havereal brand and business impact
• Be involved in pitches and campaign execution from beginning to end and work closely with account managers, sales teams, and strategists from TSL where necessary to develop best-in-class award-winning influencer-led campaigns across SEA
• Overall in-charge of managing campaign budgets and working with project managers to maintain profitability and campaign margins
• Setting the standards of influencer curation and content pitching during pitching and execution process, and ensuring they are adhered by project teams
• Oversee campaign execution process to ensure content implementation is on brief and delivered with high standards
• Be able to foresee any potential risks ahead of time, troubleshoot regularly, escalating them to wider management where necessary
• Oversee campaign reporting process for both organic and paid influencer aspects, developing process and SOP where necessary to ensure a balance of detailed and necessary reporting for clients.
• Oversee resource allocation of project managers; balancing team capabilities between pitching, ad-hoc campaign delivery, and long term always-on campaign management
• Observing and developing benchmarks across verticals and markets
• Working closely with Paid Media leads to develop effective campaigns
• Stay abreast with industry trends and movements, and be able to constantly innovate to adapt to new changes in social trends and platform evolution
• Create a strong reputation for the company among creator communities to increase our profile and credibility among influencers

The successful candidate should have:

• At least 6years of experience ininfluencer marketing, campaign strategy and end-to-end campaign management
• Is able to develop creative, innovative and effective influencer-led strategies that deliver measurable brand and business impact
• Has strong commercial and project management skills, including managing campaign budgets, profitability and resources
• Is confident in influencer curation and content strategy, with a strong eye for quality and brand alignment
• Is proactive in identifying potential risks and able to troubleshoot and manage challenges independently
• Is comfortable working cross-functionally with sales, account management, strategy, paid media and project teams
• Has a strong understanding of social media platforms, creator trends and the wider influencer landscape across SEA
• Has strong communication and stakeholder management skills, with the ability to build strong relationships with both clients and creators
• Is commercially minded, data-driven and constantly looking for ways to improve processes and campaign performance