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ShelfPerfect is seeking a proactive Business Development Manager to join our Head of Sales in Singapore. You will fill the funnel, win and onboard local brands in Singapore and Hong Kong, and keep the sales engine running in a fast-growing startup.
You will manage outreach via LinkedIn and email, run discovery calls, close deals, and work with operations to deliver live campaigns. This hands-on role offers coaching from leadership and growth into a regional position.
ShelfPerfect is the eyes on the ground and hands in the store for consumer brands across Southeast Asia. Our network of freelance merchandisers, backed by our own technology and AI tools, keeps brands visible, well placed and in stock - without an in-house field team. We launched in Singapore in January 2026, now cover close to 100% of Singapore's retail universe, and operate in Hong Kong, Malaysia and Thailand.
We're hiring a Business Development Manager to join our Head of Sales in Singapore. You'll fill the funnel, win and onboard local brands in Singapore and Hong Kong, keep our sales engine running, and look after a growing book of clients. It's a hands-on role in a small, fast-moving team.
Grow the pipeline
Build and keep our lead database fresh for Singapore and Hong Kong
Run our LinkedIn and email outreach tools and turn replies into meetings
Join inbound meetings, run discovery calls and close local brands yourself
Keep an eye on our Google Ads performance every week
Win and onboard clients
Prepare proposals and contracts from our templates
Collect each new client's requirements and work with our operations team to get them live
Look after your clients
Run quarterly check-ins with your clients, using store data to show results and find room to grow (more SKUs, stores, visit frequency)
Support our operations lead on client requests
Keep the sales engine sharp
Own our CRM in Notion: every lead, deal, client and meeting up to date
Keep our sales deck, case studies and rate cards current
Prepare the weekly pipeline report and help build our sales playbook
2-5 years in B2B sales, business development or account management, ideally in FMCG, retail, trade marketing or a startup
A hustler who enjoys both opening doors and looking after clients
Organised and reliable: you follow up, keep the CRM clean and don't let things slip
Comfortable with tools: CRM (Notion or similar), LinkedIn, outreach automation, AI tools, Google Workspace
Clear, confident communicator in English; Cantonese or Mandarin is a plus for Hong Kong
Humble, quick to learn and happy to roll up your sleeves in a small team
Based in Singapore and able to travel to Hong Kong occasionally
Competitive base salary
A real seat at the table in a funded, fast-growing startup
Direct coaching from our Head of Sales and CEO
Room to grow into a regional role as we open more markets
Office in Singapore, with a hands-on, low-hierarchy team