BUSINESS DEVELOPMENT EXECUTIVE (FMCG / HORECA Sales)

ASSOCIATE & UNITED DISTRIBUTORS PTE LTD; Singapore; On-site; SGD 42,000 - 54,000; Full time

Job summary

ASSOCIATE & UNITED DISTRIBUTORS PTE LTD is seeking a Business Development Executive to drive sales across FMCG, retail, and HORECA channels. You will identify new opportunities, build customer relationships, and execute strategies to expand market reach in Singapore.

Ideal candidates may be entry-level or have some sales exposure, with a passion for chocolates, snacks, and fast-paced environments. Join a dynamic sales team and contribute to growth across channels.

Qualifications

• Diploma or Degree in Business, Marketing, or related field preferred.
• Entry-level candidates welcome to apply.
• Experience in FMCG, retail, HORECA, B2B sales, or customer service advantageous.
• Strong interest in sales and building customer relationships.

Responsibilities

• Identify and develop new business opportunities and potential customers.
• Prospect and acquire new customers across FMCG, retail, and HORECA channels.
• Build and grow relationships with existing customers and accounts.
• Develop and execute sales strategies to increase market penetration and revenue growth.
• Assist in expanding distribution opportunities across supermarkets, convenience stores, F&B outlets, hotels, corporate accounts and distributors.
• Follow up on sales enquiries, quotations, and business opportunities.

Skills

Energetic

Proactive

Communication

Interpersonal skills

Negotiation

Relationship building

Time management

Team player

Fast-paced

Tech proficiency

Education

Diploma/Degree in Business/Marketing

Tools

MS Office

ERP systems

Job description

Business Development Executive (FMCG / HORECA Sales)

About the Role

We are a distribution and retail company specializing in FMCG products, with a strong focus on chocolate and confectionery items.

If you are a chocolate and snacks lover, passionate about sales, and excited to grow your career, this could be the perfect opportunity for you!

We are looking for an energetic, passionate, motivated, and results-driven individual to join our Sales team and help drive market expansion. Whether you are an entry-level candidate eager to kick-start your sales career or an individual with some sales experience looking for your next challenge, we welcome you to apply.

You will have the opportunity to develop your business development and sales skills, build strong relationships with customers, and contribute directly to the growth of our business across the FMCG, retail, and HORECA sectors.

Key Responsibilities

Sales & Business Development

• Identify and develop new business opportunities and potential customers.
• Prospect and acquire new customers across FMCG, retail, and HORECA channels.
• Build and grow relationships with existing customers and accounts.
• Develop and execute sales strategies to increase market penetration and revenue growth.
• Assist in expanding distribution opportunities across supermarkets, convenience stores, F&B outlets, hotels, corporate accounts and distributors.
• Follow up on sales enquiries, quotations, and business opportunities.

Client & Account Management

• Build, manage, and grow long-term relationships with customers.
• Conduct regular customer visits and follow-ups to understand customers' needs and identify growth opportunities.
• Provide excellent customer service and after-sales support.
• Manage the sales process from prospecting and lead generation to closing and follow-up.

Sales Performance & Market Development

• Achieve and exceed monthly sales targets, KPIs, and revenue goals
• Monitor sales opportunities and maintain an active sales pipeline.
• Identify market trends, competitor activities, and potential business opportunities.
• Share ideas and recommendations to improve sales performance and market growth.

Promotions & Product Activities

• Support product launches, promotional campaigns, and marketing activities.
• Conduct product presentations and introduce products to potential customers.
• Participate in roadshows, events, and other business development activities where required.

Sales Operations & Administration

• Prepare quotations, proposals, and other sales-related documents.
• Maintain accurate and timely updates of customer and sales information in the company's ERP system.
• Ensure proper documentation of all sales activities
  

Job Requirements

• Diploma or Degree in Business, Marketing, or a related field is preferred.
• Entry-level candidates are welcome to apply.
• Candidates with experience in FMCG, retail, HORECA, B2B sales, or customer service will have an advantage.
• A strong interest in sales, business development, and building customer relationships.

Key Skills

• Energetic, proactive, and self-motivated.
• Strong interest in sales and achieving results.
• Customer service oriented with excellent communication and interpersonal skills.
• Confident in approaching and engaging with new customers.
• Good negotiation and relationship-building skills.
• Willingness to learn and take on new challenges.
• Able to work independently as well as part of a team.
• Positive attitude and ability to work in a fast-paced environment.
• Able to manage multiple tasks and follow up on business opportunities.
• Tech Proficiency:Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with ERP systems is a plus.
• Mobility:Possess own vehicle and valid driving license (preferred).
  

Why Join Us?

• A perfect opportunity for chocolate and snack lovers to work with products they enjoy!
• Opportunity to build and develop a rewarding career in Sales and Business Development.
• Gain valuable exposure to the FMCG, retail, and HORECA industries.
• Dynamic and fast-paced working environment.
• Friendly and supportive working environment.