Business Development Director - E-Invoicing / EDI - Selling into finance Teams

Carter Murray; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Carter Murray is seeking an Enterprise New Business Sales Executive based in Singapore to drive new customer acquisition across ASEAN. You will lead an outbound strategy, engage senior decision-makers, and manage complex enterprise sales cycles from prospecting through to contract signature.

In this role, you will own the complete sales lifecycle, coordinate with Presales, Product, Marketing, Legal, and Finance teams, and deliver executive-level ROI-focused presentations while maintaining

Qualifications

• Minimum 7 years of enterprise B2B SaaS sales experience.
• Proven success in acquiring net-new enterprise customers.
• Experience selling tax compliance, e-invoicing, EDI, ERP, or related enterprise software to finance teams.
• Knowledge of digital compliance, business process automation, or supply chain integration markets is a plus.
• Existing executive network across Singapore and wider ASEAN markets.
• Willingness to travel across the ASEAN region.

Responsibilities

• Own and deliver a new-business sales quota across the ASEAN region.
• Develop and execute territory and account plans to drive new logo acquisition.
• Build and manage an outbound pipeline targeting multinational enterprises.
• Engage senior stakeholders across Finance, Tax, Compliance, IT, Procurement, and Supply Chain.

Skills

Enterprise B2B SaaS sales

Outbound prospecting

Stakeholder management

Presentation skills

Negotiation

CRM discipline

Tools

CRM software

Job description

My client, a leading global provider of digital compliance, e-invoicing, and business document exchange solutions, is seeking an Enterprise New Business Sales Executive to drive new customer acquisition across the ASEAN region.

This is an opportunity to join a high-growth, internationally recognised technology business operating at the forefront of regulatory compliance and digital transformation. The organisation supports multinational enterprises with a unified platform for e-invoicing, EDI integration, business document exchange, and compliance management across multiple jurisdictions.

The Opportunity

Based in Singapore, the successful candidate will be responsible for winning new enterprise customers across ASEAN. They will build and execute an outbound sales strategy, identify and engage key decision-makers, and manage complex enterprise sales cycles from prospecting through to contract signature.

The role offers significant autonomy, ownership of a defined territory, and the opportunity to work with multinational organisations facing expanding e-invoicing and compliance requirements throughout the region.

Key Responsibilities

• Own and deliver a new-business sales quota across the ASEAN region.
• Develop and execute territory and account plans to drive new logo acquisition.
• Build and manage a strong outbound pipeline targeting multinational enterprise organisations.
• Engage senior stakeholders across Finance, Tax, Compliance, IT, Procurement, and Supply Chain functions.
• Lead the complete enterprise sales lifecycle, including discovery, solution positioning, business case development, proposal management, negotiation, and closing.
• Coordinate closely with Presales, Product, Marketing, Legal, Finance, Customer Success, and Delivery teams to secure successful outcomes.
• Manage RFP and RFI processes and develop compelling commercial proposals.
• Deliver executive-level presentations focused on business value, ROI, and time-to-value.
• Maintain accurate forecasting, CRM discipline, and regular pipeline reviews.
• Represent the organisation at industry conferences, networking events, and customer engagements.

Candidate Profile

• Minimum 7 years' experience in enterprise B2B SaaS sales.
• Demonstrated success in acquiring net-new enterprise customers.
• Experience selling tax compliance, e-invoicing, EDI, ERP, or related enterprise software solutions into finance teams
• Knowledge of digital compliance, business process automation, or supply chain integration markets an advantage
• Existing executive network across Singapore and wider ASEAN markets.
• Understanding of evolving e-invoicing and regulatory compliance frameworks an advantage
• Proven track record of achieving or exceeding quotas, including managing annual contract values of $1M+.
• Strong ability to self-generate opportunities through outbound prospecting.
• Experience managing complex enterprise sales cycles involving multiple stakeholders.
• Strong commercial, presentation, negotiation, and stakeholder management skills.
• Experience building business cases and articulating measurable customer value.
• Fluent business English with the confidence to engage C-level executives.
• Willingness to travel across the ASEAN region as required.