Business Development

Private Advertiser; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Private Advertiser seeks a highly driven Business Development Personnel to lead new business acquisition across the logistics and supply chain sector in Singapore. This hunter role focuses on building a pipeline, engaging senior decision-makers, and converting opportunities into long-term partnerships.

The ideal candidate has proven experience in 4PL/3PL selling, can articulate complex logistics solutions, and will report to the Director of Operations.

Qualifications

• Degree in Business, Logistics, Supply Chain Management, or related discipline.
• Proven experience in Business Development, Sales, or Commercial roles within 4PL, supply chain management, logistics, or related industries.
• Strong understanding and hands-on experience in selling or developing 4PL solutions is mandatory.
• Working knowledge of 3PL operations and solutions, including warehousing, transportation, distribution, and inventory management.
• Proven track record of hunting and winning new business, rather than primarily managing existing accounts.
• Experience managing complex B2B sales cycles involving multiple stakeholders and longer sales lead times.

Responsibilities

• Develop and execute a targeted business development strategy for new customer acquisition.
• Identify and engage customers across healthcare, life sciences, pharmaceutical, medical device, and other relevant industries.
• Build and maintain a strong pipeline through proactive prospecting, networking, referrals, industry events, market intelligence, and strategic outreach.
• Identify organizations with complex logistics and supply chain requirements and develop opportunities around 4PL and 3PL solutions.
• Build relationships with senior decision-makers, including C-suite, supply chain, procurement, logistics, and operations leaders.
• Own the business development cycle from initial prospecting and qualification through solution development, negotiation, and contract closure.
• Consistently achieve agreed business development, pipeline, revenue, and customer acquisition targets.

Skills

Lead generation

Pipeline development

Stakeholder management

Negotiation

Autonomous

Education

Degree in Business, Logistics, Supply Chain

Job description

About the Role

We are seeking a highly driven and commercially minded Business Development Personnel to lead new business acquisition and market expansion across the logistics and supply chain sector.

This is a hunter role focused on identifying, developing, and converting new business opportunities. The successful candidate will be responsible for building a strong pipeline from the ground up, engaging senior decision-makers, developing tailored logistics solutions, and converting complex opportunities into long-term customer partnerships.

A strong understanding of 4PL solutions is essential, with working knowledge of 3PL operations. The ideal candidate will be comfortable selling complex, integrated supply chain solutions and engaging customers on opportunities that go beyond traditional logistics services.

The successful candidate will report to the Director of Operations.

Key Responsibilities

1. New Business Development

• Develop and execute a targeted business development strategy to drive new customer acquisition and revenue growth.

• Identify, prospect, and engage new customers across healthcare, life sciences, pharmaceutical, medical device, and other relevant industries.

• Build and maintain a strong pipeline through proactive prospecting, networking, referrals, industry events, market intelligence, and strategic outreach.

• Identify organizations with complex logistics and supply chain requirements and develop opportunities around 4PL and 3PL solutions.

• Build relationships with senior decision-makers, including C-suite, supply chain, procurement, logistics, and operations leaders.

• Own the business development cycle from initial prospecting and qualification through solution development, negotiation, and contract closure.

• Consistently achieve agreed business development, pipeline, revenue, and customer acquisition targets.

2. 4PL Solution Selling

• Identify and develop 4PL opportunities, understanding customer supply chain challenges and translating them into commercially viable solutions.

• Engage customers on broader supply chain transformation and optimization opportunities.

• Demonstrate a strong understanding of 4PL principles, including supply chain orchestration, multi-provider management, visibility, technology integration, performance management, and end-to-end optimization.

• Work closely with internal operations and logistics teams to develop tailored solutions that meet customer requirements.

• Develop compelling business cases and value propositions demonstrating cost savings, efficiency improvements, visibility, scalability, and service enhancement.

• Lead customer presentations, solution proposals, tenders, RFPs, and commercial negotiations.

3. 3PL & Logistics Solutions

• Maintain a strong working knowledge of 3PL services, including warehousing, transportation, distribution, inventory management, and value-added logistics services.

• Understand customer requirements and determine the appropriate combination of 3PL and 4PL solutions.

• Work with internal teams to assess operational requirements, service capabilities, resource requirements, and cost implications.

• Ensure proposed solutions are commercially attractive, operationally feasible, and aligned with customer needs.

4. Pipeline & Sales Execution

• Build and maintain a healthy pipeline of qualified opportunities across targeted markets and customer segments.

• Develop prospect and account strategies for high-value opportunities.

• Conduct market mapping and competitor analysis to identify potential customers and new opportunities.

• Track sales activities, pipeline progression, conversion rates, and revenue forecasts.

• Maintain accurate records within CRM and sales management systems.

• Provide regular pipeline, market, and business development updates to senior management.

• Continuously refine prospecting and sales strategies based on market feedback and conversion performance.

5. Commercial & Proposal Management

• Lead the preparation of commercial proposals, tenders, RFP/RFQ responses, and customer presentations.

• Develop pricing and commercial models in collaboration with Finance and Operations.

• Lead commercial negotiations and contract discussions to secure profitable and sustainable business.

• Evaluate opportunities based on revenue potential, profitability, operational feasibility, and strategic fit.

• Ensure effective handover of newly acquired customers to the relevant operational teams.

6. Customer & Stakeholder Engagement

• Establish strong relationships with key decision-makers and influencers within target organizations.

• Act as a trusted advisor by understanding customers' business models, supply chain challenges, and growth requirements.

• Represent the organization at industry events, conferences, networking opportunities, and customer engagements.

• Develop relationships with strategic partners and stakeholders that can generate new business opportunities.

• Gather market intelligence and customer feedback to support broader commercial strategy.

7. Cross-Functional Collaboration

• Work closely with Operations, Finance, Supply Chain, and other internal teams to develop commercially viable solutions.

• Partner with operational teams during solution design and implementation to ensure customer commitments can be delivered effectively.

• Provide market and customer insights to support the development of new services and solutions.

• Contribute to the continuous enhancement of the organization's 4PL and 3PL value proposition.

Job Requirements

• Degree in Business, Logistics, Supply Chain Management, or a related discipline.

• Proven experience in Business Development, Sales, or Commercial roles within 4PL, supply chain management, logistics, or related industries.

• Strong understanding and hands‑on experience in selling or developing 4PL solutions is mandatory.

• Working knowledge of 3PL operations and solutions, including warehousing, transportation, distribution, and inventory management.

• Proven track record of hunting and winning new business, rather than primarily managing existing accounts.

• Demonstrated ability to independently generate leads, build pipelines, engage senior stakeholders, and convert opportunities into revenue.

• Experience managing complex B2B sales cycles involving multiple stakeholders and longer sales lead times.

• Strong understanding of supply chain and logistics challenges, with the ability to translate customer requirements into commercially compelling solutions.

• Experience with RFPs, tenders, solution proposals, pricing, and commercial negotiations.

• Strong commercial acumen with an understanding of revenue, margins, pricing, and profitability.

• Excellent communication, presentation, negotiation, and stakeholder management skills.

• Highly proactive, self‑motivated, target‑driven, and comfortable operating with a high degree of autonomy.

• An established network within logistics, supply chain, healthcare, life sciences, pharmaceutical, or related industries is an advantage.