Brand Strategy & Launch Lead

Vitasoy International; Singapore; Presencial; SGD 90.000 - 140.000; Jornada completa

Descripción de la vacante

Vitasoy International in Singapore is seeking a brand planning and consumer insights professional to lead annual marketing plans, five-year forecasting, and market analytics. You will coordinate campaigns across digital and traditional channels, align with Sales and Finance on budgets, and drive brand performance through data-informed strategies.

The role requires 3+ years in FMCG marketing, strong cross-functional collaboration, and hands-on campaign delivery experience.

Formación

• Degree in Marketing, Business, Communications or related discipline.
• At least 3 years of FMCG brand or consumer marketing experience, with hands-on delivery of campaigns, product launches and agency-managed projects.

Responsabilidades

• Develop recommended annual consumer marketing plans and activity calendars for Vitasoy brands.
• Support five-year planning and annual budgeting with brand- and SKU-level forecasts and A&P projections.
• Track consumer needs, usage occasions, category trends and competitor activity; translate findings into growth opportunities.
• Review brand and SKU performance; propose portfolio, proposition and pack-price improvements with analysis.
• Prepare regular brand performance reviews covering results, drivers, risks and corrective actions.

Conocimientos

Consumer-focused thinking

Data-to-recommendations

Project management

Budget discipline

Written & verbal communication

Agency management

Cross-functional influencing

Educación

Degree in Marketing, Business, Communications or related discipline

Herramientas

Excel

PowerPoint

Digital analytics tools

Descripción del empleo

Vitasoy International in Singapore is seeking a brand planning and consumer insights professional to lead annual marketing plans, five-year forecasting, and market analytics. You will coordinate campaigns across digital and traditional channels, align with Sales and Finance on budgets, and drive brand performance through data-informed strategies.

The role requires 3+ years in FMCG marketing, strong cross-functional collaboration, and hands-on campaign delivery experience.