F&B Marketing Lead: Campaigns & Launches

Itea Beverage Pte Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Itea Beverage Pte Ltd in Singapore seeks an experienced Marketing professional to plan and execute integrated campaigns across online and offline channels. You will drive store marketing, new product launches, and festive campaigns while coordinating with design, operations, product, and supply chain teams.

The role emphasizes end-to-end campaign proposals, strong execution, and a data-driven approach to提升 sales and membership conversions.

Qualifications

• Minimum 3–5 years of marketing, planning, or campaign management experience.
• Experience in bubble tea, coffee, F&B, retail, FMCG or emerging consumer brands is a plus.
• Ability to develop end-to-end campaign proposals with timelines and execution plans.
• Solid understanding of promotional activities and in-store marketing to drive sales.
• Hands-on experience with new product launches, store openings, festivities and membership marketing.
• Strong project management and execution skills across multiple projects.
• Excellent cross-functional communication with design, operations, product, store and supply chain teams.
• Fluent written and spoken English for marketing content and day-to-day communications.
• Experience in Singapore or Southeast Asian markets is advantageous.

Responsibilities

• Marketing Campaign Planning and Execution: plan and execute regular and key initiatives including product launches, festive campaigns, store openings, membership campaigns and promotions.
• Store Marketing and Sales Conversion: develop vouchers, membership benefits, bundles; drive traffic and sales while improving membership conversion.
• New Product Launch Marketing: create comprehensive marketing plans with product features, target audiences and launch timelines; coordinate collateral.
• Marketing Campaign Development: independently develop campaign proposals covering insights, concepts, mechanics and on-site execution.
• Integrated Online and Offline Marketing: coordinate campaigns across channels to ensure consistent messaging and timelines.
• Cross-Functional Project Management: manage timelines with design, social media, product, operations, store, IT and supply chain teams.
• Market Trends and Consumer Insights: monitor bubble tea, F&B, and SEA markets; analyze campaigns and consumer preferences.
• Marketing Performance Analysis and Post-Campaign Review: track KPIs, evaluate effectiveness and optimise future strategies.

Skills

Campaign planning

Cross-functional collaboration

Project management

Marketing analytics

New product launches

In-store marketing

Integrated marketing

English content/communication

F&B industry knowledge

Job description

Itea Beverage Pte Ltd in Singapore seeks an experienced Marketing professional to plan and execute integrated campaigns across online and offline channels. You will drive store marketing, new product launches, and festive campaigns while coordinating with design, operations, product, and supply chain teams.

The role emphasizes end-to-end campaign proposals, strong execution, and a data-driven approach to提升 sales and membership conversions.