Brand Strategy & Engagement Lead

EDL PTE LTD; Singapore; On-site; SGD 40,000 - 72,000; Full time

Job summary

EDL PTE LTD is seeking a dynamic brand executive to join our branding team, driving engagement with our audience through marketing and public relations initiatives and enhancing our brand presence.

You will collaborate with designers on collateral, manage social media campaigns, coordinate events, track performance, and provide data-driven insights to continually rejuvenate the brand and strengthen client relationships across digital and offline channels.

Qualifications

• A diploma or a bachelors degree in marketing, communications or related fields.
• Candidates with experience in marketing, branding or related roles preferred, but fresh graduates welcome to apply.
• Proficiency in social media platforms and digital marketing tools.
• Strong communication skills.
• Creative and attention to details.
• Strong organization and planning skills.
• Experience in video shooting is a plus.

Responsibilities

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Create, curate, and manage published content across various social media platforms, ensuring consistency with brand voice and message.
• Plan and implement engaging activities and campaigns to connect with and grow our audience.
• Work closely with designers to design marketing collateral including graphics, videos, and written content.
• Support content creation and brand photo shoots, including planning, coordination, and execution.
• Continuously engage with existing clients through various channels, including physical events, to maintain relationships and enhance satisfaction.
• Track, analyze, and report on the performance of social media campaigns and marketing initiatives.

Skills

Strong communication skills

Creative and detail-oriented

Strong organization and planning

Digital marketing proficiency

Video shooting experience

Education

Bachelor's or Diploma in Marketing/Communications

Tools

Social media platforms

Digital marketing tools

Job description

EDL PTE LTD is seeking a dynamic brand executive to join our branding team, driving engagement with our audience through marketing and public relations initiatives and enhancing our brand presence.

You will collaborate with designers on collateral, manage social media campaigns, coordinate events, track performance, and provide data-driven insights to continually rejuvenate the brand and strengthen client relationships across digital and offline channels.