Brand Executive

EDL PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

EDL PTE. LTD. in Singapore is seeking a Marketing professional to lead social media strategy and content creation for our interior surfacing materials company.

You will collaborate with designers and events teams to extend brand reach. The role focuses on developing campaigns, managing PR drops, coordinating with stakeholders, and analyzing performance to drive engagement and client satisfaction. Fresh graduates are welcome; a degree in marketing or communications is preferred, and strong

Qualifications

• Diploma or Bachelor's degree in marketing, communications or related fields.
• Fresh graduates welcome to apply.
• Proficiency in social media platforms and digital marketing tools.

Responsibilities

• Develop and execute social media strategies to boost brand visibility and engagement.
• Create content across platforms and coordinate with designers for visuals.
• Plan campaigns and manage PR activities across digital, print, and events.
• Support event planning for trade shows and exhibitions.
• Track performance and provide data-driven insights.

Skills

Strong communication skills

Creative

Organization and planning

Video shooting experience

Education

Diploma or Bachelor's degree in Marketing/Communications

Job description

The EDL Group supplies surfacing materials used for interior design. Our clients are architects and interior designers. We are headquartered in Singapore with offices in the region, totaling 200 employees worldwide.

Joining us would mean that you are joining the leader of the industry.

Key Responsibilities:

Social Media Strategy and Management

• Develop and execute comprehensive social media strategies to enhance brand visibility and engagement.
• Create, curate, and manage published content across various social media platforms, ensuring consistency with brand voice and message.
• Monitor social media channels, respond to audience interactions, and analyze performance metrics.

Content Creation and Management

• Plan and implement engaging activities and campaigns to connect with and grow our audience.
• Work closely with our graphic designers to design marketing collateral including graphics, videos, and written content, ensuring alignment with the overall brand message and visual identity.
• Support content creation and brand photo shoots, including planning, coordination, and execution.
• Continuously engage with existing clients through various channels, including physical events, to maintain strong relationships and enhance client satisfaction.

Campaign and Public Relations Management

• Maintain and update the campaign and Public relations calendar to keep track of planned activities and ensure timely execution.
• Manage and execute Public relations drops, ensuring they align with strategic goals and target audiences.
• Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.

Event Planning and Coordination

• Assist in the planning and coordination of trade events, exhibitions, and other promotional events.
• Liaise with event organizers, vendors, and other stakeholders to ensure a smooth flow.

Reporting and Analysis

• Track, analyze, and report on the performance of social media campaigns, marketing initiatives, and Public relations activities.
• Provide insights and recommendations for continuous improvement based on data-driven analysis.
• Contribute to creative idea sessions to develop campaigns that rejuvenate the brand.

Requirements:

• A diploma or a bachelors degree in marketing, communications or related fields
• Candidates with experience in marketing, branding or related roles preferred, but fresh graduates welcome to apply
• Proficiency in social media platforms and digital marketing tools
• Strong communication skills
• Creative and attention to details
• Strong organization and planning skills
• Experience in video shooting is a plus